FIG 01 · E-commerce
Ecommerce Website Development & Marketing
Stores that load fast, check out in fewer steps and rank for what you sell. Shopify, WooCommerce or fully custom, for brands in the USA, UK and India.
See the playbook
FIG 02 · Quick answer
Which platform should my ecommerce website use?
Shopify suits most brands that want to launch quickly and manage the store themselves. WooCommerce suits teams already on WordPress who want full control of hosting and plugins. A custom or headless build makes sense when you need complex pricing, B2B ordering, marketplace features or deep ERP integration. We recommend one after looking at your catalog and growth plans.
FIG 03 · Industry snapshot
Most carts never check out.
01
70%
Average cart abandonment
The documented average is 70.22%, calculated from 50 studies.
Source: Baymard Institute(opens in a new tab)02
40%
Leave over extra costs
Shipping, taxes and fees that feel too high are the top checkout reason.
Source: Baymard Institute(opens in a new tab)03
17%
Quit a long checkout
17% abandon because checkout is too long or complicated. 18% leave when forced to create an account.
Source: Baymard Institute(opens in a new tab)
FIG 04 · The problem, then the fix
What holds e-commerce back, and how we fix it
4 problems we see again and again, each matched to the service that solves it.
01 · Problem
Checkout leaks sales
Forced sign-ups, slow payment pages and missing wallets such as Apple Pay, Shop Pay or UPI make shoppers leave with a full cart.
02 · Problem
Marketplaces own your customers
Selling only on Amazon or other marketplaces means lower margins and no direct relationship with the people who buy from you.
03 · Problem
Product pages don’t rank
Thin manufacturer descriptions, duplicate variants and messy filters stop Google from indexing your catalog properly.
04 · Problem
Mobile is slow
Most shoppers browse on phones. Heavy themes, app bloat and uncompressed images cost you sales on every visit.
FIG 05 · The customer journey
From search to second order.
Step 01

01 · Discover
They search the product, not the store.
Category and product pages built for search, plus Merchant Center feeds, put your products where shoppers look.
Ecommerce SEOStep 02

02 · Browse
Fast pages keep them shopping.
Quick, mobile-first collection pages with filters that help instead of overwhelm.
Step 03

03 · Buy
Checkout without surprises.
Costs shown early, guest checkout, saved wallets and local payment options from Stripe to UPI.
Checkout UXStep 04

04 · Return
Owned channels bring them back.
Email, app and social keep customers coming to you instead of a marketplace.
Social commerce
FIG 06 · Services for e-commerce
Built for how your customers decide
Every service below is shaped for e-commerce: the searches, the rules and the way people choose.
FIG 07 · Process · 5 steps
Our e-commerce playbook
The same steps every time, adapted to your sector’s rules and buyers.
- Step 01
Catalog and platform fit
We review your products, variants, order volume, markets and integrations, then recommend Shopify, WooCommerce or custom.
- Step 02
Design the buying journey
Category, product, cart and checkout screens designed and tested on mobile first.
- Step 03
Build and integrate
Payments, shipping, tax, inventory and analytics connected and tested end to end.
- Step 04
Launch with SEO in place
Redirects from any old store, Product schema, sitemaps and Search Console set up before go-live.
- Step 05
Grow and refine
Ongoing SEO, social content and conversion fixes guided by real sales data.
FIG 08 · Non-negotiables
What every e-commerce website needs
10items
- Payment methods for each market: cards, wallets, PayPal, UPI or COD
- Guest checkout with no forced sign-up
- Product schema with price and availability
- Tax-ready checkout and invoices: US sales tax, UK VAT, India GST
- Shipping and order tracking integration
- Clear return, refund and delivery policies
- Fast mobile pages with compressed images
- Search and filters that don’t create duplicate URLs
- Accessible checkout to WCAG 2.2 AA
- Analytics with ecommerce events
FAQ
Frequently asked questions
It depends on catalog size, platform, payment and shipping integrations, custom features and how much content needs migrating. A Shopify launch with a few hundred products costs far less than a headless build with ERP sync. You get a fixed quote in USD, GBP or INR after a free 30-minute call, so you know the full cost before work starts.
FIG 09 · Related
Keep exploring
Free 30-minute call
Let’s build something people remember.
Tell us where you want to be in 12 months. We’ll reply within one business day with a plan, a timeline and a fixed quote.
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