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FIG 01 · E-commerce

Ecommerce Website Development & Marketing

Stores that load fast, check out in fewer steps and rank for what you sell. Shopify, WooCommerce or fully custom, for brands in the USA, UK and India.

See the playbook
A shopper holds a phone showing a product page with an add-to-cart button, beside shipping boxes, sneakers and skincare products

FIG 02 · Quick answer

Which platform should my ecommerce website use?

Shopify suits most brands that want to launch quickly and manage the store themselves. WooCommerce suits teams already on WordPress who want full control of hosting and plugins. A custom or headless build makes sense when you need complex pricing, B2B ordering, marketplace features or deep ERP integration. We recommend one after looking at your catalog and growth plans.

FIG 03 · Industry snapshot

Most carts never check out.

FIG 04 · The problem, then the fix

What holds e-commerce back, and how we fix it

4 problems we see again and again, each matched to the service that solves it.

  1. 01 · Problem

    Checkout leaks sales

    Forced sign-ups, slow payment pages and missing wallets such as Apple Pay, Shop Pay or UPI make shoppers leave with a full cart.

  2. 02 · Problem

    Marketplaces own your customers

    Selling only on Amazon or other marketplaces means lower margins and no direct relationship with the people who buy from you.

  3. 03 · Problem

    Product pages don’t rank

    Thin manufacturer descriptions, duplicate variants and messy filters stop Google from indexing your catalog properly.

  4. 04 · Problem

    Mobile is slow

    Most shoppers browse on phones. Heavy themes, app bloat and uncompressed images cost you sales on every visit.

FIG 05 · The customer journey

From search to second order.

  1. Step 01

    Laptop showing an online store product grid beside sneakers, a tote bag and other products

    01 · Discover

    They search the product, not the store.

    Category and product pages built for search, plus Merchant Center feeds, put your products where shoppers look.

    Ecommerce SEO
  2. Step 02

    A shopper holds a phone showing a product page with an add-to-cart button

    02 · Browse

    Fast pages keep them shopping.

    Quick, mobile-first collection pages with filters that help instead of overwhelm.

  3. Step 03

    Designer pointing at interface components and a color palette on a large screen

    03 · Buy

    Checkout without surprises.

    Costs shown early, guest checkout, saved wallets and local payment options from Stripe to UPI.

    Checkout UX
  4. Step 04

    Phone playing a short video reel surrounded by floating likes, hearts and comment bubbles

    04 · Return

    Owned channels bring them back.

    Email, app and social keep customers coming to you instead of a marketplace.

    Social commerce

FIG 07 · Process · 5 steps

Our e-commerce playbook

The same steps every time, adapted to your sector’s rules and buyers.

  1. Step 01

    Catalog and platform fit

    We review your products, variants, order volume, markets and integrations, then recommend Shopify, WooCommerce or custom.

  2. Step 02

    Design the buying journey

    Category, product, cart and checkout screens designed and tested on mobile first.

  3. Step 03

    Build and integrate

    Payments, shipping, tax, inventory and analytics connected and tested end to end.

  4. Step 04

    Launch with SEO in place

    Redirects from any old store, Product schema, sitemaps and Search Console set up before go-live.

  5. Step 05

    Grow and refine

    Ongoing SEO, social content and conversion fixes guided by real sales data.

FIG 08 · Non-negotiables

What every e-commerce website needs

10items

  • Payment methods for each market: cards, wallets, PayPal, UPI or COD
  • Guest checkout with no forced sign-up
  • Product schema with price and availability
  • Tax-ready checkout and invoices: US sales tax, UK VAT, India GST
  • Shipping and order tracking integration
  • Clear return, refund and delivery policies
  • Fast mobile pages with compressed images
  • Search and filters that don’t create duplicate URLs
  • Accessible checkout to WCAG 2.2 AA
  • Analytics with ecommerce events

FAQ

Frequently asked questions

It depends on catalog size, platform, payment and shipping integrations, custom features and how much content needs migrating. A Shopify launch with a few hundred products costs far less than a headless build with ERP sync. You get a fixed quote in USD, GBP or INR after a free 30-minute call, so you know the full cost before work starts.

Free 30-minute call

Let’s build something people remember.

Tell us where you want to be in 12 months. We’ll reply within one business day with a plan, a timeline and a fixed quote.

connect@elgrith.com+91 96039 20001

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