01
FIG 01 · CRM Development
Custom CRM Development That Fits Your Sales Process
Every lead. One pipeline. Built from scratch or set up on HubSpot, Zoho or Salesforce, and wired to the tools you already use.
See how it works
FIG 02 · Quick answer
What is custom CRM development?
Custom CRM development means building a customer relationship management system around your own sales process, instead of bending your process to fit off-the-shelf software. Elgrith builds CRMs from scratch, or sets up and integrates HubSpot, Zoho or Salesforce, then connects your website, ads, email and WhatsApp to one pipeline. You get a fixed quote in USD, GBP or INR after a free call.
- Building business software since
- 2015
- Projects delivered
- 1,000+
- Fixed-price quotes
- USD · GBP · INR
- Your code. Your data.
- 100%
FIG 03 · Why it matters
Selling time is the scarcest resource.
01
70%
Of a seller’s week isn’t selling
Sales reps report spending about 70% of their time on non-selling tasks like data entry and admin.
Source: Salesforce, State of Sales 2024(opens in a new tab)02
One record
Per customer, everywhere
Calls, emails, forms and invoices land on one timeline, so nobody asks the customer twice.
03
Zero
Follow-ups left to memory
Reminders, sequences and hand-offs run on rules you set, not on someone’s sticky notes.
FIG 04 · What you get
Built around how you sell
Off-the-shelf CRMs make you change your process to fit the software. We build the CRM around your process, or bend HubSpot, Zoho and Salesforce until they fit.

02
Automated follow-ups
03
Integrations that just work
04
Dashboards your team will open
05
HubSpot, Zoho and Salesforce setup
06
Roles, security and audit logs
Deliverables
12
deliverables, in writing
FIG 05 · What we build
A CRM shaped like your business.
Custom builds, or HubSpot, Zoho and Salesforce set up the way your team actually sells.
01
Pipelines and records
Your stages, your fields, your rules. Deals, contacts and companies that match how you work.
02
Automations
Lead routing, follow-up sequences, task reminders and WhatsApp or email alerts.
03
Integrations
Website forms, phone, email, accounting and ERP connected through APIs and webhooks.

FIG 06 · Process · 5 steps
From kickoff to launch
A fixed quote, a dated plan and a working demo every sprint. You always know what happens next.
- Step 01
Discovery
We map your sales process, data and integrations in a workshop, then send a written scope and a fixed quote.
- Step 02
Prototype
A clickable prototype of your pipeline, records and dashboards. Your team tries it before we write production code.
- Step 03
Build in sprints
Two-week sprints with a demo at the end of each, scheduled inside your working hours in New York, London or India.
- Step 04
Migrate and integrate
We import your contacts and deals, connect every tool, and test each automation with real scenarios.
- Step 05
Train and support
Live training, written guides and a support period after launch. Then a maintenance plan if you want one.
FIG 07 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
12items
- Process and data-model workshop
- Clickable prototype before build
- Custom pipelines, fields and views
- Lead capture from website and ads
- Email, SMS and WhatsApp automation
- Integrations with your existing tools
- Dashboards and scheduled reports
- Role-based access and audit logs
- Data migration from spreadsheets or old CRMs
- Team training and admin guide
- Full source code and documentation
- Post-launch support period
FIG 08 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- HubSpot
- Zoho CRM
- Salesforce
- Next.js
- Node.js
- PostgreSQL
- Prisma
- REST and GraphQL APIs
- Zapier
- Make
- Twilio
- WhatsApp Business API
- QuickBooks
- Xero
- Metabase
FIG 09 · Who it’s for
Build, buy or blend.
3 audiences
Startups
Start lean. Stay flexible.
We set up HubSpot or Zoho properly, so you get structure now and room to grow later.
- Pipeline and fields set up in days
- Website forms and email connected
- Simple dashboards for founders
- Clean data model you can migrate
SMBs
Stop running sales from spreadsheets.
A CRM, custom or configured, that fits your process instead of forcing a new one.
- Import and de-duplicate your contacts
- Automations for follow-ups and hand-offs
- WhatsApp, phone and email in one timeline
- Live training for your team
Enterprise
Custom where it counts.
Custom modules, integrations and portals around Salesforce, or a full custom build you own.
- SSO, roles and audit logs
- ERP and data warehouse integrations
- Migration plans with test runs
- Documentation and handover to your IT team
FIG 10 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Calls on ET or UK hours
FIG 11 · Compare
Custom CRM vs HubSpot vs Zoho vs Salesforce
| Custom CRM (Elgrith) | HubSpot | Zoho CRM | Salesforce | |
|---|---|---|---|---|
| Best for | Unique workflows and many integrations | Marketing-led teams wanting one suite | Cost-conscious SMBs | Large or complex sales teams |
| Cost model | One-time build plus hosting; no per-seat fees | Per-seat subscription, tiered by features | Per-seat subscription, tiered by features | Per-seat subscription, tiered by features |
| Fit to your process | Built to match it exactly | Strong, within HubSpot's model | Flexible with custom modules | Very flexible, needs admin skills |
| Integrations | Anything with an API | Large app marketplace | Zoho suite plus marketplace | Very large marketplace |
| Ownership | You own the code and data | Data yours, software licensed | Data yours, software licensed | Data yours, software licensed |
| How Elgrith helps | Design, build and host | Setup, integrations, migration | Setup, custom modules, migration | Integrations and custom apps |
FAQ
Frequently asked questions
Straight answers about CRM Development with Elgrith.
It depends on scope. The main drivers are the number of users and teams, the modules you need, how many tools it must integrate with, and how much data we migrate. Elgrith gives one fixed quote in USD, GBP or INR after a free scoping call, so you know the full cost before we start. Our New Delhi engineering team keeps that quote competitive.
FIG 12 · Related
Keep exploring
Custom Software Development
Bespoke platforms, tools & SaaSWebsite Design & Development
Fast, custom sites that convertCloud & Deployment
Hosting, CI/CD & DevOpsHubSpot Consulting
HubSpot setup, migration & automationSalesforce Consulting
Salesforce implementation & integrationZoho Consulting
Zoho CRM & One setup and automation
Free 30-minute call
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