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FIG 01 · CRM Development

Custom CRM Development That Fits Your Sales Process

Every lead. One pipeline. Built from scratch or set up on HubSpot, Zoho or Salesforce, and wired to the tools you already use.

See how it works
Sales team reviewing a CRM pipeline board and revenue dashboard on a large screen in a bright city office

FIG 02 · Quick answer

What is custom CRM development?

Custom CRM development means building a customer relationship management system around your own sales process, instead of bending your process to fit off-the-shelf software. Elgrith builds CRMs from scratch, or sets up and integrates HubSpot, Zoho or Salesforce, then connects your website, ads, email and WhatsApp to one pipeline. You get a fixed quote in USD, GBP or INR after a free call.

Building business software since
2015
Projects delivered
1,000+
Fixed-price quotes
USD · GBP · INR
Your code. Your data.
100%

FIG 03 · Why it matters

Selling time is the scarcest resource.

  • 01

    70%

    Of a seller’s week isn’t selling

    Sales reps report spending about 70% of their time on non-selling tasks like data entry and admin.

    Source: Salesforce, State of Sales 2024(opens in a new tab)
  • 02

    One record

    Per customer, everywhere

    Calls, emails, forms and invoices land on one timeline, so nobody asks the customer twice.

  • 03

    Zero

    Follow-ups left to memory

    Reminders, sequences and hand-offs run on rules you set, not on someone’s sticky notes.

FIG 04 · What you get

Built around how you sell

Off-the-shelf CRMs make you change your process to fit the software. We build the CRM around your process, or bend HubSpot, Zoho and Salesforce until they fit.

CRM Development · built in-house

01

Pipelines that match your stages

Custom deal stages, fields and views for each team. Sales, support and operations see what they need, and nothing else.

02

Automated follow-ups

Email, SMS and WhatsApp reminders, task assignment and lead routing run on rules you set. No lead sits untouched.

03

Integrations that just work

Stripe, QuickBooks, Xero, Shopify, Twilio, Slack, Microsoft 365, Google Workspace, WhatsApp and your website forms, in one place.

04

Dashboards your team will open

Live pipeline value, conversion by source and rep activity. Reports that answer the question before the meeting starts.

05

HubSpot, Zoho and Salesforce setup

Prefer a platform? We configure, customize and integrate it, migrate your data, and train your team to use it well.

06

Roles, security and audit logs

Role-based access, encrypted connections, audit trails and backups. Built with UK GDPR and US privacy rules in mind.

Deliverables

12

deliverables, in writing

Included in every build, written into your fixed quote before work starts.

FIG 05 · What we build

A CRM shaped like your business.

Custom builds, or HubSpot, Zoho and Salesforce set up the way your team actually sells.

  1. 01

    Pipelines and records

    Your stages, your fields, your rules. Deals, contacts and companies that match how you work.

  2. 02

    Automations

    Lead routing, follow-up sequences, task reminders and WhatsApp or email alerts.

  3. 03

    Integrations

    Website forms, phone, email, accounting and ERP connected through APIs and webhooks.

Laptop and phone showing a CRM pipeline board, contact list and sales dashboard

FIG 06 · Process · 5 steps

From kickoff to launch

A fixed quote, a dated plan and a working demo every sprint. You always know what happens next.

  1. Step 01

    Discovery

    We map your sales process, data and integrations in a workshop, then send a written scope and a fixed quote.

  2. Step 02

    Prototype

    A clickable prototype of your pipeline, records and dashboards. Your team tries it before we write production code.

  3. Step 03

    Build in sprints

    Two-week sprints with a demo at the end of each, scheduled inside your working hours in New York, London or India.

  4. Step 04

    Migrate and integrate

    We import your contacts and deals, connect every tool, and test each automation with real scenarios.

  5. Step 05

    Train and support

    Live training, written guides and a support period after launch. Then a maintenance plan if you want one.

FIG 07 · What you get

Everything included

Written into your fixed quote, so you know exactly what you are paying for before work starts.

12items

  • Process and data-model workshop
  • Clickable prototype before build
  • Custom pipelines, fields and views
  • Lead capture from website and ads
  • Email, SMS and WhatsApp automation
  • Integrations with your existing tools
  • Dashboards and scheduled reports
  • Role-based access and audit logs
  • Data migration from spreadsheets or old CRMs
  • Team training and admin guide
  • Full source code and documentation
  • Post-launch support period

FIG 08 · Tech & tools

The tools behind the work

Proven, well-supported tools, chosen for your project and set up in accounts your business owns.

  • HubSpot
  • Zoho CRM
  • Salesforce
  • Next.js
  • Node.js
  • PostgreSQL
  • Prisma
  • REST and GraphQL APIs
  • Zapier
  • Make
  • Twilio
  • WhatsApp Business API
  • QuickBooks
  • Xero
  • Metabase

FIG 09 · Who it’s for

Build, buy or blend.

3 audiences

Startups

Start lean. Stay flexible.

We set up HubSpot or Zoho properly, so you get structure now and room to grow later.

  • Pipeline and fields set up in days
  • Website forms and email connected
  • Simple dashboards for founders
  • Clean data model you can migrate

FIG 10 · Working with us from the USA and UK

Built in New Delhi. Run on your hours.

Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.

Three ways to work together

  1. 01

    Fixed-scope project

    A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.

  2. 02

    Dedicated team

    Designers and engineers on your roadmap every month, billed monthly.

  3. 03

    White label

    For US and UK agencies: our work, your brand, unbranded deliverables.

Every engagement

  • Fixed quote in USD, GBP or INR after a free 30-minute call
  • NDA before discovery. You own all code, designs and content
  • A working demo every sprint, not status slides
  • Reply within one business day, calls inside your hours
Book a call

Calls on ET or UK hours

FIG 11 · Compare

Custom CRM vs HubSpot vs Zoho vs Salesforce

Custom CRM vs HubSpot vs Zoho vs Salesforce
Custom CRM (Elgrith)HubSpotZoho CRMSalesforce
Best forUnique workflows and many integrationsMarketing-led teams wanting one suiteCost-conscious SMBsLarge or complex sales teams
Cost modelOne-time build plus hosting; no per-seat feesPer-seat subscription, tiered by featuresPer-seat subscription, tiered by featuresPer-seat subscription, tiered by features
Fit to your processBuilt to match it exactlyStrong, within HubSpot's modelFlexible with custom modulesVery flexible, needs admin skills
IntegrationsAnything with an APILarge app marketplaceZoho suite plus marketplaceVery large marketplace
OwnershipYou own the code and dataData yours, software licensedData yours, software licensedData yours, software licensed
How Elgrith helpsDesign, build and hostSetup, integrations, migrationSetup, custom modules, migrationIntegrations and custom apps

FAQ

Frequently asked questions

Straight answers about CRM Development with Elgrith.

It depends on scope. The main drivers are the number of users and teams, the modules you need, how many tools it must integrate with, and how much data we migrate. Elgrith gives one fixed quote in USD, GBP or INR after a free scoping call, so you know the full cost before we start. Our New Delhi engineering team keeps that quote competitive.

Free 30-minute call

Let’s build something people remember.

Tell us where you want to be in 12 months. We’ll reply within one business day with a plan, a timeline and a fixed quote.

connect@elgrith.com+91 96039 20001

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