01
Strategy and account audit
Your list, flows, segments, sending history and results reviewed, with a ranked roadmap of what to fix, build and stop.
FIG 01 · Email Marketing
An email marketing agency that gets you into the inbox first
Deliverability first, then lifecycle automation. SPF, DKIM, DMARC and one-click unsubscribe that meet Gmail, Yahoo and Outlook rules, then flows and campaigns in Klaviyo, HubSpot or your platform, reported on clicks and revenue.
See how it works
FIG 02 · Quick answer
What does an email marketing agency do?
An email marketing agency plans, builds and runs the emails and automated flows that turn subscribers into customers. Elgrith starts with deliverability: SPF, DKIM, DMARC and one-click unsubscribe that meet Gmail, Yahoo and Outlook sender rules. Then we build lifecycle flows in Klaviyo, HubSpot or your platform and report on clicks and revenue, not opens.
- Mailbox providers’ sender rules checked on every setup
- 3
- Projects delivered since 2015
- 1,000+
- Clients across the USA, UK and India
- 250+
- Your code, data and accounts
- 100%
FIG 03 · Why it matters
The inbox has rules now. Most agencies don’t mention them.
From Google’s sender guidelines and the FTC’s CAN-SPAM guide, checked on 23 Oct 2026.
01
5,000
Messages a day makes you a bulk sender
Gmail’s stricter rules apply to senders that “send more than 5,000 messages per day to Gmail accounts”, in force since 1 February 2024.
Source: Google Workspace Admin Help, Email sender guidelines (read 23 Oct 2026)(opens in a new tab)02
0.3%
The spam-rate ceiling
Google says keep spam rates in Postmaster Tools below 0.3%, and recommends under 0.10%. Yahoo’s Sender Hub sets the same 0.3% line.
Source: Google Workspace Admin Help, Email sender guidelines FAQ (read 23 Oct 2026)(opens in a new tab)03
$53,088
Possible penalty per email
The FTC says each separate email that breaks CAN-SPAM can bring penalties of up to $53,088, and “you can’t contract away your legal responsibility”.
Source: FTC, CAN-SPAM Act: A Compliance Guide for Business (read 23 Oct 2026)(opens in a new tab)
FIG 04 · Sender rules
Deliverability first: 2026 sender rules
Gmail, Yahoo and Outlook.com now publish what a bulk sender must do. This is the checklist we set up before a single campaign goes out. General guidance from each provider’s own pages, not legal advice.
| Gmail | Yahoo | Outlook.com | |
|---|---|---|---|
| Who it applies to | Senders of more than 5,000 messages a day to Gmail accounts | Bulk senders, per Yahoo Sender Hub | Domains sending over 5,000 emails a day |
| Authentication | SPF and DKIM | Both SPF and DKIM | SPF, DKIM and DMARC |
| DMARC | Required; p=none is allowed | Required; at least p=none | Required |
| Unsubscribe | One-click unsubscribe; honored within 48 hours | Easy unsubscribe; honored within 2 days | We add RFC 8058 one-click anyway |
| Spam-rate ceiling | Below 0.3% (Google recommends under 0.10%) | Below 0.3% | Not set in the rule we cite |
| In force | From 1 Feb 2024; enforcement ramping up from Nov 2025 | Current Sender Hub best practices | From 5 May 2025; non-compliant mail may be rejected with 550; 5.7.515 |
Sources: Google’s email sender guidelines and FAQ, Yahoo Sender Hub best practices and Microsoft’s Outlook.com postmaster policies, all read on 23 Oct 2026. Providers change these rules; we re-check them at the start of every engagement.
Sending to UK subscribers? See PECR and the 2026 DUAA changesFIG 05 · What you get
What an email marketing agency does
Eight strands, from the DNS records nobody else wants to touch to the revenue report on Monday morning. You pick the strands; the deliverability groundwork comes first either way.
02
Deliverability setup
SPF, DKIM and DMARC aligned on your sending domain, Google Postmaster Tools connected and spam complaints watched from day one.
03
Lifecycle flows
Welcome, abandoned cart, browse abandonment, post-purchase, win-back and replenishment flows, triggered by real customer data.
04
Campaigns
A planned calendar of launches, offers and newsletters, segmented so each subscriber gets fewer, more relevant emails.
05
Templates
Responsive, accessible email templates that render in the major inboxes, in light and dark mode, and that your team can edit.
06
ESP setup and migration
New accounts set up, or lists, flows, templates and suppression lists moved between Klaviyo, HubSpot, Mailchimp and other platforms.
07
List growth and segmentation
Sign-up forms and pop-ups that ask clearly for consent, preference centers and segments built on behavior, not just demographics.
08
Reporting
Clicks, conversions and revenue per recipient from your ESP and store, with holdout tests where your list is large enough.
Deliverables
11
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
FIG 06 · Ecommerce
Ecommerce email marketing agency services
The flows that earn while you sleep, built on your Shopify or WooCommerce data. We build in Klaviyo and other ESPs, in an account you own.
- Shopify
- WooCommerce
- CRM
Your ESP
- SMS (with consent)
- Revenue report
Welcome series
- Trigger
- New subscriber or first account
- Goal
- First order, and expectations set for what you send
Abandoned cart
- Trigger
- Checkout started, not finished
- Goal
- Recover the order with the cart’s real items
Browse abandonment
- Trigger
- Product viewed by a known subscriber
- Goal
- A gentle nudge with that product and close alternatives
Post-purchase
- Trigger
- Order placed or delivered
- Goal
- Fewer support tickets, reviews, the next purchase
Win-back
- Trigger
- No order or click for a set period
- Goal
- Bring them back, or let them go to protect your sender reputation
Replenishment and Klaviyo builds
- Trigger
- Product usage window ending
- Goal
- Reorder reminders, built in Klaviyo flows on Shopify Plus or WooCommerce data
FIG 07 · Unsubscribe
One-click unsubscribe, done properly
Gmail and Yahoo require an easy unsubscribe, and a broken one costs you sender reputation fast. Dated facts, checked 23 Oct 2026; general guidance, not legal advice.
04principles
List-Unsubscribe headers
Every marketing message carries a List-Unsubscribe header with an HTTPS link, plus List-Unsubscribe-Post: List-Unsubscribe=One-Click, as RFC 8058 (January 2017) describes.
Signed by DKIM
RFC 8058 says the List-Unsubscribe and List-Unsubscribe-Post headers “MUST be covered by the signature”. We check that your ESP’s DKIM signature actually covers them.
Processing deadlines
Gmail asks for unsubscribes to be honored within 48 hours, Yahoo within 2 days, and CAN-SPAM sets a 10-business-day limit. We wire suppression so it happens straight away.
CAN-SPAM basics in every template
A visible opt-out link, honest subject lines and your valid physical postal address in the footer. The FTC is clear that the brand stays responsible, so we build it into the templates.
FIG 08 · B2B and SaaS
B2B email marketing agency services
Fewer, better emails that move a deal or a trial forward, synced with the CRM your sales team already lives in.
05principles
Lead nurture
Content-led sequences by role, industry and stage, with sales alerts when a lead is ready.
Lead scoring
Scores built on fit and engagement, agreed with sales so the handover means something.
Trial-to-paid and onboarding
Product-triggered emails that help new users reach the first useful result in your SaaS.
HubSpot setup
Marketing Hub workflows, lists and lead scoring set up in your portal.
HubSpot consultingSalesforce sync
Email engagement synced to Salesforce leads, contacts and campaigns.
Salesforce consulting
FIG 09 · Automation
Marketing automation
Email is one channel. Automation joins it to your CRM, store, landing pages and other channels, triggered by what customers actually do.
05principles
Cross-channel triggers
Events from your store, app or CRM start the right flow, in the right channel, once.
CRM sync
Two-way sync between your ESP and CRM, with clear rules on which system owns each field.
CRM developmentSMS, with consent
SMS needs its own prior consent and opt-out handling. We check the rules for each country you send to before the first message, and keep consent records.
Landing pages that match
Campaign pages designed to match the email and built to convert.
Landing page designBuilt by the team behind our flagship
Kenerate AI, our flagship build, designed and engineered by Elgrith. It is a product we built, not an email project.
See Kenerate AI
FIG 10 · Honest answer
Is an email marketing agency worth it?
Not always. Here is when you don’t need us, and when an agency pays for itself.
04principles
A freelancer is enough when…
You need a few campaigns a month on a healthy account, and someone in-house owns the strategy.
In-house is enough when…
You already have a lifecycle marketer, a designer and a developer who can touch DNS and your store’s data.
An agency pays off when…
Deliverability is slipping, flows were never built, you are moving ESPs, or email needs store, CRM and design work at once.
Ours, when the work crosses teams
The same team can build your store, site and integrations, so fixes don’t wait for another vendor.
FIG 11 · Measurement
Reporting that survives Apple MPP
Apple’s Mail Privacy Protection “downloads remote content in the background by default”, which can count opens nobody made. So we report what people do, not what their mail app preloads.
| How we report it | What we won’t do | |
|---|---|---|
| Opens | A directional signal only, with Apple MPP opens flagged where your ESP allows | Sell you “open-rate lift” |
| Clicks | Click-through rate by flow, campaign and segment | Count bot or security-scanner clicks as people |
| Revenue | Conversions and revenue per recipient from your ESP and store | Quote industry “ROI per $1” figures as your result |
| Proof | Holdout tests where your list is large enough | Credit email for sales that would have happened anyway |
| Deliverability | Postmaster Tools spam rate, authentication pass rates, bounces | Hide a falling sender reputation behind revenue |
Apple, Mail Privacy Protection (page dated 12 Dec 2025), read 23 Oct 2026.
FIG 12 · Process · 6 steps
Into the inbox, then into revenue
Audit, roadmap, build, optimize: a fixed written quote after a free call, deliverability fixed before anything else, and flows built in an ESP account you own.
- Step 01
Free call
Tell us what you want to improve and what you have already tried. We ask about your tools, team, traffic and deadlines first.
- Step 02
Review
We audit your sending domain, DNS records, ESP account, list health, flows and the last few months of results, with read-only access to your ESP, store and Postmaster Tools.
- Step 03
Fixed written quote
A written scope and a fixed quote, with the timeline, tools, access and hand-over agreed before any work starts.
- Step 04
Sprints with weekly demos
Deliverability fixes first, then flows, templates and campaigns built in priority order, each one shown working in a weekly demo before it goes live.
- Step 05
Launch
Flows switched on in stages while we watch spam rate, bounces and unsubscribes, so a mistake reaches a small segment, not your whole list.
- Step 06
Support
Monthly optimization of flows and campaigns, A/B and holdout tests, and a report on clicks and revenue, as agreed in your written scope.
FIG 13 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
11items
- Written scope and fixed quote
- Deliverability audit and DNS fixes (SPF, DKIM, DMARC)
- RFC 8058 one-click unsubscribe checked end to end
- Google Postmaster Tools set up
- Lifecycle flow map and build
- Responsive, accessible email templates
- Campaign calendar and segments
- ESP setup or migration with suppression lists
- Sign-up forms with clear consent
- Reporting on clicks, conversions and revenue per recipient
- Your ESP account, lists and templates stay yours
FIG 14 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- Klaviyo
- HubSpot
- Mailchimp
- Braze
- Iterable
- Salesforce
- Shopify
- WooCommerce
- Google Postmaster Tools
- Yahoo Sender Hub
- Microsoft SNDS
- GA4
- MJML
- Figma
FIG 15 · Who it’s for
Email for teams that sell online or sell to businesses.
Same method everywhere: deliverability first, then flows, then reporting on what people do.
4 audiences
Ecommerce
Flows built on your store’s real data.
Shopify and WooCommerce brands get the core flows first, then campaigns segmented by what people bought and browsed.
- Abandoned cart and browse flows
- Klaviyo builds in your account
- Revenue per recipient reporting
- Store and email by one team
B2B, SaaS
Nurture and onboarding that sales trusts.
Lead nurture, scoring and product-triggered onboarding in HubSpot, Salesforce or your ESP, with clean CRM sync.
- Lead scoring agreed with sales
- Trial-to-paid flows
- HubSpot and Salesforce sync
- Fewer, better emails
UK teams
Email marketing for UK organisations.
UK work runs through our London client partner, with delivery from our New Delhi HQ. UK sending is shaped by PECR, the soft opt-in and the Data (Use and Access) Act 2025, whose main phase commenced on 5 February 2026. Our London email marketing page covers the detail. General guidance, not legal advice.
- PECR consent and soft opt-in
- DUAA 2025 changes
- UK English throughout
- Fixed written quote in GBP
India
Email marketing services in India.
Indian brands get the same deliverability-first setup from our New Delhi HQ, for lists that send to Gmail, Yahoo and Outlook inboxes at home and abroad.
- Built at our New Delhi HQ
- Gmail and Outlook sender rules
- WooCommerce and Shopify data
- Fixed written quote
FIG 16 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Book a call
Calls on ET or UK hours
FIG 17 · Rules and dates
Email sender rules: what changed and when
What changed for email senders, and when. Checked at each source on 23 Oct 2026. General guidance, not legal advice.
| Date | What changed | Who it affects |
|---|---|---|
| Jan 2017 | RFC 8058 defines one-click unsubscribe with List-Unsubscribe-Post | Every bulk sender (Gmail and Yahoo now expect it) |
| 1 Feb 2024 | Gmail’s bulk-sender rules start: authentication, DMARC, one-click unsubscribe, spam rate below 0.3% | Senders of more than 5,000 messages a day to Gmail |
| 5 May 2025 | Outlook.com high-volume sender rules take effect; mail may be rejected with 550; 5.7.515 | Domains sending over 5,000 emails a day to Outlook.com |
| Nov 2025 | Gmail starts “ramping up its enforcement on non-compliant traffic” | Non-compliant Gmail senders |
| 5 Feb 2026 | UK Data (Use and Access) Act 2025 main phase commences; PECR fines up to £17.5 million or 4% of global turnover | Anyone emailing UK subscribers |
| 28 Apr 2026 | ICO updates its guidance on direct marketing by electronic mail, including the new charity soft opt-in (PECR reg 22(3A)) | UK senders, including charities |
FIG 18 · How to choose
How to choose an email marketing agency
Five questions to ask any email marketing agency, including us. The answers matter more than the logo wall.
| Ask | A good answer | A red flag |
|---|---|---|
| How do you handle deliverability? | Named checks: SPF, DKIM, DMARC alignment, RFC 8058, Postmaster Tools | “We’ll improve your open rate” |
| Who owns the ESP account and data? | You do; the agency is a user on your account | The agency’s account, or exports on request |
| What do you report? | Clicks, conversions, revenue per recipient, holdouts | Opens and “ROI per $1” figures |
| Who is responsible for compliance? | You are legally; the agency builds consent, opt-out and footers in | “Leave compliance to us” |
| Why should we trust your badges? | They show real work you can check for yourself | Partner tiers and awards with no link to check |
FIG 19 · Compare
Email marketing agency vs freelancer vs in-house
| Email marketing agency | Freelancer | In-house team | |
|---|---|---|---|
| Best for | Fixing deliverability, building flows, migrations, cross-team work | Steady campaigns on a healthy account | Brands with email as a core channel and budget for a team |
| Skills covered | Strategy, copy, design, development, DNS, data | Usually one or two of these | Whatever you hire |
| Speed to start | Quick, once the scope is written | Quick | Slow: hiring and onboarding |
| Risk | Lock-in if they own your account (ask) | Single point of failure | Knowledge leaves with people |
FAQ
Frequently asked questions
Straight answers about Email Marketing with Elgrith.
It plans, builds and runs your email program: strategy, list growth, lifecycle flows such as welcome and abandoned cart, campaigns, templates, ESP setup or migration, and reporting. Elgrith starts with deliverability, setting up SPF, DKIM, DMARC and one-click unsubscribe, then builds flows in Klaviyo, HubSpot or your platform.
FIG 20 · Related
Keep exploring
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Get into the inbox. Then get paid.
Tell us your ESP, list size and what’s not working. After a free call you get a written scope and a fixed quote, deliverability first.
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