01
Log-file and crawl analysis
Where Googlebot spends its time, which sections it ignores and which URLs waste crawls, from your server logs and full-site crawls.
FIG 01 · Enterprise SEO
Enterprise SEO for large, complex websites
Enterprise SEO that ships: we write the tickets, the code and the templates, not just the audit, so fixes reach production through your engineering backlog. For marketplaces, catalogues, publishers and multi-brand sites.
See how it works
FIG 02 · Quick answer
What is enterprise SEO?
Enterprise SEO is search optimization for large websites, often tens of thousands to millions of URLs, where templates, crawl budget and release processes matter more than single pages. Elgrith audits crawling and indexing, fixes faceted navigation and migrations, ships changes through your engineering backlog and reports organic and AI search visibility.
- Where we fix issues, so one change reaches thousands of URLs
- Templates
- Projects delivered since 2015
- 1,000+
- Clients across the USA, UK and India
- 250+
- Your Search Console, analytics and CMS
- 100%
FIG 03 · Why it matters
At scale, SEO is a crawling problem before it’s a content problem.
Three facts from Google’s own documentation that define how large sites should work, each checked 24 Oct 2026.
Free callAuditFixed written quoteSprints with weekly demos
01
1M+
Pages: where crawl budget starts to matter
Google’s crawl budget guide is for sites with 1 million+ unique pages changing about weekly, or 10,000+ pages changing daily, or many URLs stuck as “Discovered – currently not indexed”. Google calls these rough estimates.
Source: Google, Crawl budget management for large sites (updated 22 Jul 2026)(opens in a new tab)02
1 year+
How long to keep migration redirects
Google says to “keep the redirects for as long as possible”, generally at least a year, and to expect temporary ranking fluctuation during a move. Large sites take longer to settle.
Source: Google Search Central, Site moves with URL changes (updated 20 Aug 2026)(opens in a new tab)03
No special files
What AI Overviews need
Google says there are no additional requirements or special optimizations to appear in AI Overviews or AI Mode, and no special schema. Their traffic is counted under “Web” in Search Console.
Source: Google Search Central, AI features and your website (updated 10 Dec 2025)(opens in a new tab)
FIG 04 · Definition
How enterprise SEO differs from regular SEO
Enterprise SEO uses the same search fundamentals, applied to sites where one template controls thousands of pages and every change goes through a release process. The work moves from pages to systems.
| Regular SEO | Enterprise SEO | |
|---|---|---|
| Unit of work | A page | A template, a section or a URL pattern |
| Main technical risk | Slow pages, missing tags | Crawl waste, index bloat, faceted URLs, migrations |
| How fixes ship | Edited in the CMS | Tickets, pull requests and release checks |
| Who is involved | A marketer and a developer | SEO, engineering, product, content, legal and brand teams |
| Evidence | Rankings and Search Console | Log files, crawl data, Search Console and GA4 by section |
Not sure you need enterprise SEO? If your site has a few hundred pages, our technical SEO service is usually the better fit.
Read our enterprise SEO strategy guide for 2026FIG 05 · What you get
What our enterprise SEO services cover
Audits, engineering and governance from one team. Every finding becomes a ticket with acceptance criteria, and every fix is checked after release.
02
Indexation management
Index bloat, duplicate URLs, soft 404s and “Discovered – currently not indexed” backlogs, fixed at the pattern level.
03
Faceted navigation
Filter and sort URLs controlled with robots.txt, clean parameters and 404s for empty combinations, following Google’s rules.
04
Template-level internal linking
Breadcrumbs, related links, pagination and hub pages designed into templates, so link equity reaches deep pages.
05
Structured data at scale
JSON-LD generated from your data for products, articles, organizations and breadcrumbs, tested per template.
06
Core Web Vitals by template
LCP, INP and CLS measured from field data and fixed per template, so one change improves every page that uses it.
07
Migrations
Replatforms, domain moves and URL changes with redirect maps, release checks and monitoring after launch.
08
Governance and reporting
SEO rules in your release checklist, checks in CI and reports by section, so wins aren’t undone by the next release.
Deliverables
12
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
FIG 06 · Who it’s for
When a site needs enterprise SEO
Size is one signal: Google’s crawl budget guide starts at 1 million+ pages changing weekly, or 10,000+ changing daily. Complexity is the other: many brands, markets or teams publishing to one platform.
Marketplaces
- Scale
- Listings that appear and expire every day
- Main risk
- Expired and empty pages eating crawl budget
Ecommerce catalogues
- Scale
- Products, variants and filtered category URLs
- Main risk
- Faceted navigation creating millions of near-duplicates
Publishers
- Scale
- Thousands of articles, tags and archives
- Main risk
- Thin tag pages and slow discovery of new stories
Multi-brand sites
- Scale
- Several brands on one platform or design system
- Main risk
- Brands competing for the same queries
Multi-country sites
- Scale
- Many markets and languages on shared templates
- Main risk
- Broken hreflang and the wrong version ranking
Large company sites
- Scale
- Many teams publishing to one domain
- Main risk
- No owner for SEO rules across teams
FIG 07 · Crawling
Crawl budget and faceted navigation
On large sites, Google’s crawl budget guide and its faceted navigation rules decide which pages get crawled at all. We apply both, from Google’s pages updated 22 Jul 2026 and 18 Dec 2025.
06principles
404 or 410 for removed pages
Google recommends a 404 or 410 for pages removed for good, not noindex: a noindexed page still gets requested, which wastes crawl time.
Block filter URLs you don’t need
Google’s first recommendation for faceted URLs that don’t need indexing is to disallow them in robots.txt, keeping item pages and unfiltered listings crawlable.
Fragments for filters
Filters in URL fragments are generally ignored by Google’s crawler, so they create no extra URLs to crawl.
The “&” separator, in a fixed order
Google asks for the standard “&” parameter separator, filters in a consistent order and no duplicate filters in one URL.
404 for empty combinations
Google says to return a 404 when a filter combination has no results, including nonsense combinations and pagination that doesn’t exist.
A fast, stable server
Google’s crawl capacity rises when your site responds quickly and falls with slow responses, 5xx errors or 429 rate limits.
FIG 08 · Migrations
Migrations without losing traffic
Replatforms and domain moves are where large sites lose the most traffic. Google says to expect temporary ranking fluctuation, so we plan, test and monitor every redirect.
05principles
A full redirect map
Every old URL mapped to its closest new equivalent, built from crawls, logs, analytics and backlinks, not just the sitemap.
301 or 308, server-side
Permanent, server-side redirects with no chains, as Google recommends, tested in staging before launch.
Redirects kept a year or more
Google says to keep redirects as long as possible, generally at least a year. We write that into your launch plan.
Change of Address when needed
Search Console’s Change of Address tool for domain and subdomain moves, which Google says isn’t needed for path changes on one domain.
Website migration
CMS and platform moves planned with SEO from the first workshop, by the team that builds the new site.
Website migration
FIG 09 · Delivery
Getting SEO into the engineering roadmap
Most enterprise SEO audits die in a slide deck. Ours become tickets your engineers can estimate, and we can write the code ourselves.
05principles
Tickets with acceptance criteria
Each finding written as a ticket in your tracker, with the affected URL patterns, the fix and how to test it.
Pull request reviews
We review changes to templates, routing and rendering before they merge, so SEO issues are caught in code review.
We write the code
Our engineers can ship fixes in your codebase, in Next.js, WordPress, Shopify or custom stacks, if agreed in your scope.
Release checks
Automated checks in CI for robots rules, canonicals, status codes and structured data, so a release can’t quietly break SEO.
Written governance
An SEO rulebook for every team that publishes: URL rules, templates, redirects and who signs off.
FIG 10 · AI search
AI Overviews, AI Mode and ChatGPT search
Google says AI Overviews and AI Mode need no special files, schema or optimizations beyond good SEO. So we use the controls that exist and skip the snake oil.
05principles
Snippet controls
nosnippet, data-nosnippet, max-snippet and noindex decide what Google can show, in AI features and in classic results.
Google-Extended
Google says Google-Extended doesn’t affect inclusion or ranking in Google Search; it limits use in some of Google’s other AI systems.
OAI-SearchBot and GPTBot
OpenAI separates the two: OAI-SearchBot decides whether you appear in ChatGPT search, GPTBot is for model training. OpenAI says robots.txt changes take about 24 hours.
Reporting under “Web”
AI Overviews and AI Mode traffic is reported under the “Web” search type in Search Console, so we report it with your organic data.
AI SEO
Visibility tracking across ChatGPT, Gemini and Perplexity, plus the content and technical work that helps.
AI SEO services
FIG 11 · Measurement
How we report enterprise SEO
Reports by site section and template, not one sitewide number, with a baseline taken before any release. Reporting rhythm and windows are agreed in your written scope.
| Metric | What it tells you | Where it comes from |
|---|---|---|
| Crawl share by section | Where Googlebot spends its time | Server log files |
| Indexed vs submitted URLs | Index bloat and missing pages | Search Console page indexing report |
| Clicks and impressions by section | Organic and AI feature visibility, under “Web” | Search Console |
| Core Web Vitals by template | Whether real users get fast pages | Chrome UX Report field data |
| Organic conversions | Whether search pays | GA4 |
We don’t promise rankings or traffic numbers. We show the method, the window and the result.
FIG 12 · Process · 6 steps
Logs first, then the backlog
A free call, a crawl and log audit, a fixed written quote, then fixes shipped through your release process with checks after each release.
- Step 01
Free call
Tell us about your site, your markets and what search is doing for you today. We ask about your stack, your team and your release process first.
- Step 02
Audit
We crawl the site, read your server logs and Search Console data, and map templates and URL patterns, then rank the issues by traffic at stake and engineering effort.
- Step 03
Fixed written quote
A written scope and a fixed quote, with the timeline, access and reporting agreed before work starts. Your Search Console, analytics and CMS stay in your name, and you own the code and IP.
- Step 04
Sprints with weekly demos
Fixes written as tickets, reviewed in pull requests or built by our engineers, sprint by sprint, each shown in a weekly demo.
- Step 05
Launch
Fixes released through your pipeline, with crawl, index and status-code checks after each release.
- Step 06
Support
Ongoing governance, release reviews and section-level reporting, or a hand-over to your in-house team, as agreed in your written scope.
FIG 13 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
12items
- Written scope and fixed quote
- Full-site crawl and log-file analysis
- Indexation and crawl budget plan
- Faceted navigation rules
- Template-level fixes as tickets
- Structured data per template
- Core Web Vitals plan by template
- Migration redirect maps and checks
- SEO checks in your CI pipeline
- An SEO governance rulebook
- Section-level reporting in Search Console and GA4
- Your Search Console, analytics and CMS stay in your name
FIG 14 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- Google Search Console
- GA4
- BigQuery
- Screaming Frog
- Semrush
- Chrome UX Report
- Lighthouse
- Next.js
- Shopify
- WordPress
- GitHub Actions
- Jira
FIG 15 · Who it’s for
Enterprise SEO for teams that ship at scale.
Same method everywhere: logs and templates first, fixes through your release process, reports by section.
4 audiences
In-house SEO
Extra hands for your SEO team.
Your SEO team sets the strategy; we add log analysis, engineering and release reviews where your backlog is stuck.
- Works inside your tools
- Engineering capacity on demand
- Release reviews
- Hand-over any time
Engineering
SEO your engineers can estimate.
Tickets with acceptance criteria, pull request reviews and CI checks, written by people who also build websites.
- Tickets, not slide decks
- PR reviews
- CI checks
- Fixes in your codebase if agreed
UK organisations
Enterprise SEO services for UK organisations.
UK retailers, publishers and multi-brand organisations, served through our London client-partnership centre with delivery from our New Delhi HQ. Reports and governance documents are written in UK English.
- London client partner
- UK English throughout
- Fixed written quote in GBP
- Search Console stays in your name
SaaS
SaaS with a large site?
If you are a SaaS company, our SaaS SEO service is usually the better fit; we add enterprise crawl and template work when your site grows large.
- SaaS SEO first
- Crawl work when needed
- Docs and help centres
- Programmatic pages done carefully
FIG 16 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Book a call
Calls on ET or UK hours
FIG 17 · Rules and dates
Enterprise SEO rules and dates: what changed and when
Google’s ranking updates and the documentation changes that matter for large sites. Each date was checked on Google’s Search Status Dashboard and Search Central on 24 Oct 2026.
| Date | Update or guidance | What it means for a large site |
|---|---|---|
| 13 Mar 2025 – 21 May 2026 | Five core updates: 13 Mar 2025, 30 Jun 2025, 11 Dec 2025, 27 Mar 2026, 21 May 2026 | Judge changes by section over weeks, not by one day’s rankings |
| 26 Aug 2025 – 24 Sep 2026 | Five spam updates, the latest on 24 Sep 2026 | Scaled, thin or auto-generated sections are the biggest risk |
| 10 Dec 2025 | AI features and your website updated | No special files or schema for AI Overviews; traffic under “Web” |
| 18 Dec 2025 | Faceted navigation guidance updated | robots.txt, fragments, the “&” separator and 404s for empty filters |
| 22 Jul 2026 | Crawl budget guide updated | 1M+ pages changing weekly, or 10k+ changing daily |
| 20 Aug 2026 | Site moves guidance updated | Keep redirects as long as possible, generally at least a year |
Sources: Google Search Status Dashboard and Google Search Central documentation, checked 24 Oct 2026.
FIG 18 · Compare
Enterprise SEO consultant or agency?
| Enterprise SEO consultant | Enterprise SEO agency | |
|---|---|---|
| Best for | Teams with SEO and engineering capacity who need direction | Teams that need the work done, not only planned |
| What you get | Log and crawl audit, a prioritized roadmap and a hand-over | All of that, plus tickets, code, release reviews and reporting |
| Who ships the fixes | Your engineers | Your engineers with our reviews, or ours if agreed |
| Best when | One migration or one problem area | An ongoing programme across many sections or brands |
FAQ
Frequently asked questions
Straight answers about Enterprise SEO with Elgrith.
An enterprise SEO agency improves search visibility for large websites by working on systems rather than single pages: crawl budget, indexation, faceted navigation, templates, structured data, migrations, governance and reporting. As an enterprise SEO company with its own engineers, Elgrith also writes the tickets and the code.
FIG 19 · Related
Keep exploring
Free 30-minute call
Big site. Stuck backlog. Let’s ship the fixes.
Tell us about your site, your stack and your release process. After a free call you get an audit scope and a fixed quote.
Pick a day for your call
OpenPick a day. You'll choose a time in your own time zone on the next step.