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Elgrith London · SEO
Fix it. Rank it. Get cited. Technical SEO fixed in your code, content that ranks, local and international SEO, and visibility in Google AI Overviews and ChatGPT.
- New Delhi · HQ--:--
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FIG 02 · Quick answer
What does Elgrith do as an SEO agency in London?
Elgrith is an SEO agency serving London businesses. We fix technical SEO in your code, build content that ranks, run local SEO for Google Maps, take UK firms into international markets, and track your visibility in Google AI Overviews and ChatGPT. A London client partner runs your account on UK hours; our SEO team delivers from New Delhi.
- Projects delivered since 2015
- 1,000+
- Clients served worldwide
- 250+
- Technical SEO fixed by our developers
- In code
- Reviews with your London partner
- UK hours
Why it matters
In the UK, search still means Google.
AI answers are changing how results look, not where people search. These are the facts we plan around.
01
91.39%
Of UK searches run on Google
StatCounter puts Google at 91.39% of the UK search engine market in September 2026. Ranking on Google UK is still the main job.
Source: StatCounter Global Stats(opens in a new tab)02
6.08%
Run on Bing, which also feeds AI assistants
Bing holds 6.08% of UK search in the same StatCounter data. We set up Bing Webmaster Tools alongside Google Search Console for every client.
Source: StatCounter Global Stats(opens in a new tab)03
SEO first
AI Overviews use the same foundations
Google says there are no additional requirements to appear in AI Overviews or AI Mode. Crawlable, helpful, well-structured pages are what get cited.
Source: Google Search Central(opens in a new tab)
What you get
SEO services for London businesses
From a one-off technical audit to a monthly SEO programme: fixes in code, content, local and international SEO, and AI search visibility, reported every month.

02
Local SEO in London
03
Content and on-page SEO
04
International SEO for UK companies
05
AI search optimisation (GEO and AEO)
06
Ecommerce SEO for Shopify and WooCommerce
07
Link building and digital PR
08
One-off SEO audits
Deliverables
10
deliverables, in writing
SEO consultant or SEO agency?
SEO consultant vs SEO agency in London
Both can be the right choice. It depends on how much needs doing, and who will do it.
| Factor | Independent SEO consultant | SEO agency (Elgrith) |
|---|---|---|
| Who does the work | One expert, sometimes with freelancers | SEO specialists, writers and developers in one team |
| Technical fixes | Recommends fixes for your developers | Our developers make the fixes in your code |
| Capacity | Limited by one person’s hours | Scales with the work: audits, content, links and dev |
| Cover for holidays and sickness | Work pauses | The team carries on |
| AI search visibility | Varies by consultant | Tracked monthly alongside rankings |
| Best for | Strategy advice, or a team that can implement | Businesses that want strategy and delivery together |
If a focused audit and your own team are enough, we will say so. Many clients start that way.
Process · 6 steps
How we work and report. Every month.
An audit first, then a 90-day plan, then monthly sprints. You always know what we did, what moved and what comes next.
- Step 01
Audit
Technical crawl, content and keyword gaps, backlinks, local listings and a first check of how AI answers mention you.
- Step 02
90-day plan
A prioritised plan: the fixes, pages and links most likely to move leads in the first three months, agreed with you.
- Step 03
Fix the foundations
Our developers ship the technical fixes in your code or CMS: speed, indexing, schema and internal links.
- Step 04
Monthly sprints
New and improved pages, local SEO, links and digital PR, delivered in monthly sprints you review on UK hours.
- Step 05
Monthly report
Rankings, organic traffic, leads and AI visibility in one short report, with a review call with your client partner.
- Step 06
Adjust
We double down on what works, drop what does not, and set the next 90-day plan.
What you get
Included in an SEO programme
No prices on this page, on purpose. Every project gets a written scope and a fixed quote after a free call, so you know the full cost before work starts.
10items
- Technical SEO audit with a prioritised fix list
- Keyword research and a page-by-page keyword map
- A 90-day plan, refreshed every quarter
- Technical fixes made by our developers
- Content briefs, new pages and on-page optimisation
- Google Business Profile and local citation work
- Schema markup for services, FAQs and products
- Monthly AI visibility check (AI Overviews and ChatGPT)
- Monthly report and a review call on UK hours
- Google Search Console, GA4 and Bing Webmaster Tools set up in your accounts

Developer-led SEO
Most SEO reports end with “ask your developer”. Ours end with a fix.
Elgrith builds websites, web apps and online stores, so our SEO team sits next to engineers. When the audit finds slow templates, broken internal links, missing schema or pages Google cannot render, we fix them in your codebase or CMS, test them and ship them, rather than handing you a list.
- Core Web Vitals fixed in templates, not just measured
- Schema and internal links built into your components
- Next.js, WordPress, Shopify and custom builds
- Every change made in your own repository or CMS
Working with a London team
London partner. UK hours.
A client partner at our London center runs your account on UK time. Your SEO is delivered by our SEO and engineering team at our New Delhi headquarters, 4.5 to 5.5 hours ahead. Our core hours, 10:00 to 19:00 IST, cover your morning and early afternoon: about 4.5 hours of shared working time in winter and 5.5 hours in summer.
A London client partner
One person owns your account from the London center: scope, priorities, reviews and sign-off. You never chase a ticket queue.
Calls inside UK hours
Kick-offs, reviews and demos are booked in your morning or early afternoon, by video. Written updates follow every call.
New Delhi SEO team
Audits, content, links and technical fixes are delivered from our New Delhi headquarters, the team behind 1,000+ projects since 2015.
In person if agreed
Sessions run remotely by default. If your project needs an in-person workshop in London, we agree it in the scope first.
Live: today’s working days in London and New Delhi, adjusted for British Summer Time automatically.
Your team
London partnership. New Delhi engineering.

Client partnership
London
UK & Europe · Client partnerships
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Headquarters
New Delhi
Headquarters · Design & engineering
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Elgrith in London
SEO across London and beyond
From single-office firms to UK brands selling abroad, London businesses use Elgrith for SEO that their developers do not have to finish.
01
Local SEO for London service areas
We optimise your own verified Google Business Profile, reviews and citations, and build useful pages for the boroughs and areas you serve, from the City of London to Greater London.
02
Professional services in the City and Canary Wharf
Law firms, accountants and consultancies compete on trust. We build expert, well-structured service pages and E-E-A-T signals that rank and get cited in AI answers.
03
UK firms going international
Expanding into the US or Europe? We plan hreflang, folders or domains, and localised content so new markets grow without hurting your UK rankings.
Serving businesses across London and beyond
- City of London
- Shoreditch
- Canary Wharf
- Westminster
- Southwark
- Camden
- Greater London
- Across the UK, remotely
What we report every month
One report. The numbers that matter.
Every month you get a short report and a review call on UK hours with your client partner: what moved, why, and what we change next.
Monthly social report
Sample- 01
Rankings
Positions for the keywords in your keyword map, on Google UK.
- 02
Organic traffic
Visits from search, by page and by section, from GA4.
- 03
Organic leads
Enquiries, calls and sales tracked back to organic search.
- 04
AI visibility
How often your brand is cited in Google AI Overviews and ChatGPT for an agreed set of questions.
- 05
Local visibility
Google Business Profile views, calls and direction requests.
- 06
Technical health
Indexing, Core Web Vitals and crawl errors from Search Console.
- 07
Work delivered
Every fix, page and link from the month, in plain English.
Industries in London
SEO for how your sector wins work
The London sectors we work with most, and what changes in the SEO for each.
4 audiences
Law and finance
Professional services and law firms
Practice-area pages, expert author profiles and local visibility for firms where trust decides who gets the call.
- Practice-area and service pages
- Author and E-E-A-T signals
- Local SEO for each office you staff
SaaS
SaaS and B2B
Product, use-case and comparison pages that reach buyers at every stage, plus technical SEO for JavaScript-heavy sites.
- Use-case and comparison pages
- Rendering and indexing fixes
- International SEO for US and EU growth
Ecommerce
Ecommerce and retail
Category structure, product schema and migration SEO for Shopify and WooCommerce stores.
- Category and product page SEO
- Product schema and feeds
- Redirect maps for migrations
Health
Healthcare and dental
Treatment pages, clinician profiles and local SEO for practices, written carefully and accurately.
- Treatment and condition pages
- Clinician profiles
- Reviews and local listings
How much does SEO cost in London?
What drives the cost of SEO
We do not publish prices: every programme is scoped. These are the factors that set the size of the job. Our UK SEO cost guide covers the market ranges.
08items
- How competitive your keywords are in London and the UK
- The size and technical health of your website
- How much new content you need each month
- Local SEO for one location or several
- International markets and languages
- Link building and digital PR effort
- Whether we also make the technical fixes in your code
- How often you want reporting and review calls
How to choose an SEO agency in London
Ask every agency these questions
Use this checklist to compare SEO agencies in London, including us.
08items
- Who owns my account week to week, and when can I reach them?
- What exactly will you deliver in the first 30 days?
- Who makes the technical fixes: you or my developers?
- What do your monthly reports show, and from which tools?
- Do you track visibility in AI Overviews and ChatGPT?
- Are reports built on my own Search Console and GA4 accounts?
- What are the notice and exit terms?
- Do I keep all content, data and accounts if I leave?
FAQ
Frequently asked questions
What London businesses ask us about SEO.
It depends on how competitive your keywords are, the size and health of your site, how much content and link building you need, and whether you need local or international SEO. We do not publish prices. After a free call and a look at your site, we send a written scope with a fixed monthly or project quote. Our UK SEO cost guide explains the market ranges.
Find out what is holding your rankings back.
Book a free call. We will look at your site, your competitors and your AI visibility, then send a written scope and a fixed quote.
Free 30-minute call · London
- Fixed written quote, no surprises
- NDA before discovery
- You own the code and IP
Book a free call
OpenPick a day. You'll choose a time in your own time zone on the next step.