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Elgrith London · SEO

Fix it. Rank it. Get cited. Technical SEO fixed in your code, content that ranks, local and international SEO, and visibility in Google AI Overviews and ChatGPT.

Search analytics on a laptop in a City of London office with the Gherkin at dusk

FIG 02 · Quick answer

What does Elgrith do as an SEO agency in London?

Elgrith is an SEO agency serving London businesses. We fix technical SEO in your code, build content that ranks, run local SEO for Google Maps, take UK firms into international markets, and track your visibility in Google AI Overviews and ChatGPT. A London client partner runs your account on UK hours; our SEO team delivers from New Delhi.

Projects delivered since 2015
1,000+
Clients served worldwide
250+
Technical SEO fixed by our developers
In code
Reviews with your London partner
UK hours

Why it matters

In the UK, search still means Google.

AI answers are changing how results look, not where people search. These are the facts we plan around.

What you get

SEO services for London businesses

From a one-off technical audit to a monthly SEO programme: fixes in code, content, local and international SEO, and AI search visibility, reported every month.

SEO · built in-house

01

Technical SEO audits and fixes

Crawling, indexing, Core Web Vitals, internal links and schema. Our developers fix the issues in your codebase or CMS, not just in a spreadsheet.

02

Local SEO in London

Your Google Business Profile, reviews, citations and borough or service-area pages, so you show up when Londoners search near them.

03

Content and on-page SEO

Keyword research, page briefs, service pages and articles written to answer real questions, with titles, headings and internal links done properly.

04

International SEO for UK companies

Hreflang, site structure and localised content for UK firms expanding into the US and EU, without splitting the authority you have built.

05

AI search optimisation (GEO and AEO)

Answer-first content, entity and schema work, and a monthly check of how often your brand is cited in Google AI Overviews and ChatGPT.

06

Ecommerce SEO for Shopify and WooCommerce

Category and product page structure, faceted navigation, product schema and migration SEO, from developers who build stores too.

07

Link building and digital PR

Relevant UK links earned through useful content, data and outreach. No paid link networks and nothing that puts your domain at risk.

08

One-off SEO audits

Not ready for a monthly programme? Start with a technical and content audit and a prioritised fix list your own team can work through.

Deliverables

10

deliverables, in writing

Included in every build, written into your fixed quote before work starts.

SEO consultant or SEO agency?

SEO consultant vs SEO agency in London

Both can be the right choice. It depends on how much needs doing, and who will do it.

SEO consultant vs SEO agency in London
FactorIndependent SEO consultantSEO agency (Elgrith)
Who does the workOne expert, sometimes with freelancersSEO specialists, writers and developers in one team
Technical fixesRecommends fixes for your developersOur developers make the fixes in your code
CapacityLimited by one person’s hoursScales with the work: audits, content, links and dev
Cover for holidays and sicknessWork pausesThe team carries on
AI search visibilityVaries by consultantTracked monthly alongside rankings
Best forStrategy advice, or a team that can implementBusinesses that want strategy and delivery together

If a focused audit and your own team are enough, we will say so. Many clients start that way.

Process · 6 steps

How we work and report. Every month.

An audit first, then a 90-day plan, then monthly sprints. You always know what we did, what moved and what comes next.

  1. Step 01

    Audit

    Technical crawl, content and keyword gaps, backlinks, local listings and a first check of how AI answers mention you.

  2. Step 02

    90-day plan

    A prioritised plan: the fixes, pages and links most likely to move leads in the first three months, agreed with you.

  3. Step 03

    Fix the foundations

    Our developers ship the technical fixes in your code or CMS: speed, indexing, schema and internal links.

  4. Step 04

    Monthly sprints

    New and improved pages, local SEO, links and digital PR, delivered in monthly sprints you review on UK hours.

  5. Step 05

    Monthly report

    Rankings, organic traffic, leads and AI visibility in one short report, with a review call with your client partner.

  6. Step 06

    Adjust

    We double down on what works, drop what does not, and set the next 90-day plan.

What you get

Included in an SEO programme

No prices on this page, on purpose. Every project gets a written scope and a fixed quote after a free call, so you know the full cost before work starts.

10items

  • Technical SEO audit with a prioritised fix list
  • Keyword research and a page-by-page keyword map
  • A 90-day plan, refreshed every quarter
  • Technical fixes made by our developers
  • Content briefs, new pages and on-page optimisation
  • Google Business Profile and local citation work
  • Schema markup for services, FAQs and products
  • Monthly AI visibility check (AI Overviews and ChatGPT)
  • Monthly report and a review call on UK hours
  • Google Search Console, GA4 and Bing Webmaster Tools set up in your accounts
The Gherkin in the City of London at dusk on a rainy evening

Developer-led SEO

Most SEO reports end with “ask your developer”. Ours end with a fix.

Elgrith builds websites, web apps and online stores, so our SEO team sits next to engineers. When the audit finds slow templates, broken internal links, missing schema or pages Google cannot render, we fix them in your codebase or CMS, test them and ship them, rather than handing you a list.

  • Core Web Vitals fixed in templates, not just measured
  • Schema and internal links built into your components
  • Next.js, WordPress, Shopify and custom builds
  • Every change made in your own repository or CMS

Working with a London team

London partner. UK hours.

A client partner at our London center runs your account on UK time. Your SEO is delivered by our SEO and engineering team at our New Delhi headquarters, 4.5 to 5.5 hours ahead. Our core hours, 10:00 to 19:00 IST, cover your morning and early afternoon: about 4.5 hours of shared working time in winter and 5.5 hours in summer.

  • A London client partner

    One person owns your account from the London center: scope, priorities, reviews and sign-off. You never chase a ticket queue.

  • Calls inside UK hours

    Kick-offs, reviews and demos are booked in your morning or early afternoon, by video. Written updates follow every call.

  • New Delhi SEO team

    Audits, content, links and technical fixes are delivered from our New Delhi headquarters, the team behind 1,000+ projects since 2015.

  • In person if agreed

    Sessions run remotely by default. If your project needs an in-person workshop in London, we agree it in the scope first.

New Delhi · HQLondon

Live: today’s working days in London and New Delhi, adjusted for British Summer Time automatically.

Your team

London partnership. New Delhi engineering.

Workspace with a view over the Thames and Tower Bridge at sunset

Client partnership

London

UK & Europe · Client partnerships

--:--GMT/BST (UTC+0/+1)

Sunlit design studio looking out over green parkland toward India Gate in New Delhi

Headquarters

New Delhi

Headquarters · Design & engineering

--:--IST (UTC+5:30)

Elgrith in London

SEO across London and beyond

From single-office firms to UK brands selling abroad, London businesses use Elgrith for SEO that their developers do not have to finish.

01

Local SEO for London service areas

We optimise your own verified Google Business Profile, reviews and citations, and build useful pages for the boroughs and areas you serve, from the City of London to Greater London.

02

Professional services in the City and Canary Wharf

Law firms, accountants and consultancies compete on trust. We build expert, well-structured service pages and E-E-A-T signals that rank and get cited in AI answers.

03

UK firms going international

Expanding into the US or Europe? We plan hreflang, folders or domains, and localised content so new markets grow without hurting your UK rankings.

Serving businesses across London and beyond

  • City of London
  • Shoreditch
  • Canary Wharf
  • Westminster
  • Southwark
  • Camden
  • Greater London
  • Across the UK, remotely

What we report every month

One report. The numbers that matter.

Every month you get a short report and a review call on UK hours with your client partner: what moved, why, and what we change next.

Monthly social report

Sample
  1. 01

    Rankings

    Positions for the keywords in your keyword map, on Google UK.

  2. 02

    Organic traffic

    Visits from search, by page and by section, from GA4.

  3. 03

    Organic leads

    Enquiries, calls and sales tracked back to organic search.

  4. 04

    AI visibility

    How often your brand is cited in Google AI Overviews and ChatGPT for an agreed set of questions.

  5. 05

    Local visibility

    Google Business Profile views, calls and direction requests.

  6. 06

    Technical health

    Indexing, Core Web Vitals and crawl errors from Search Console.

  7. 07

    Work delivered

    Every fix, page and link from the month, in plain English.

Reports use your own Google Search Console and GA4 accounts, so the data stays yours if you ever move on.

Industries in London

SEO for how your sector wins work

The London sectors we work with most, and what changes in the SEO for each.

4 audiences

Law and finance

Professional services and law firms

Practice-area pages, expert author profiles and local visibility for firms where trust decides who gets the call.

  • Practice-area and service pages
  • Author and E-E-A-T signals
  • Local SEO for each office you staff

How much does SEO cost in London?

What drives the cost of SEO

We do not publish prices: every programme is scoped. These are the factors that set the size of the job. Our UK SEO cost guide covers the market ranges.

08items

  • How competitive your keywords are in London and the UK
  • The size and technical health of your website
  • How much new content you need each month
  • Local SEO for one location or several
  • International markets and languages
  • Link building and digital PR effort
  • Whether we also make the technical fixes in your code
  • How often you want reporting and review calls

How to choose an SEO agency in London

Ask every agency these questions

Use this checklist to compare SEO agencies in London, including us.

08items

  • Who owns my account week to week, and when can I reach them?
  • What exactly will you deliver in the first 30 days?
  • Who makes the technical fixes: you or my developers?
  • What do your monthly reports show, and from which tools?
  • Do you track visibility in AI Overviews and ChatGPT?
  • Are reports built on my own Search Console and GA4 accounts?
  • What are the notice and exit terms?
  • Do I keep all content, data and accounts if I leave?

FAQ

Frequently asked questions

What London businesses ask us about SEO.

It depends on how competitive your keywords are, the size and health of your site, how much content and link building you need, and whether you need local or international SEO. We do not publish prices. After a free call and a look at your site, we send a written scope with a fixed monthly or project quote. Our UK SEO cost guide explains the market ranges.

Find out what is holding your rankings back.

Book a free call. We will look at your site, your competitors and your AI visibility, then send a written scope and a fixed quote.

Free 30-minute call · London

  • Fixed written quote, no surprises
  • NDA before discovery
  • You own the code and IP

Book a free call

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