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Elgrith London · Shopify

Design it. Build it. Sell more. Custom Shopify and Shopify Plus stores, migrations without lost rankings, apps, integrations and speed.

Product photo shoot and online storefront on a laptop inside a London shop on a rainy street

FIG 02 · Quick answer

What does Elgrith do as a Shopify agency in London?

Elgrith is a Shopify agency for London and UK brands. Our Shopify experts design and build custom Shopify and Shopify Plus stores, migrate shops from WooCommerce, Magento or BigCommerce without losing SEO, build apps and integrations, and keep stores fast and converting. A London client partner runs your project on UK hours, with fixed written quotes in GBP.

Projects delivered since 2015
1,000+
Clients served worldwide
250+
On every migration
301 map
Fixed written quotes
GBP
Kenerate AI home page, “Create & edit images and videos with AI”, shown on a laptop

Flagship build · Designed and engineered by Elgrith

Kenerate AI

Not a Shopify store: our flagship AI build, and the engine we know best for AI product imagery and video. 200+ models in one app, commercial use and no watermark, up to 4K output.

AI models in one app
200+
Studios and tools
23+
Maximum output
4K
Guides
500+

Why Shopify

A platform built to sell. A store built for you.

Shopify is one of the most widely used ecommerce platforms on the web. The difference between stores is how they are built.

  • 01

    7.9%

    Of all websites with a known CMS run Shopify

    W3Techs reports that Shopify is used by 7.9% of all websites whose content management system it knows (October 2026).

    Source: W3Techs(opens in a new tab)
  • 02

    5.3%

    Of all websites on the web

    That is 5.3% of all websites W3Techs surveys, so your customers already know how a Shopify checkout works.

    Source: W3Techs(opens in a new tab)
  • 03

    Platform ≠ build

    Shopify’s fees are not the whole cost

    Shopify publishes its own UK plan prices and card rates. Design, build, apps and migration are a separate, one-off cost, which is what we quote.

    Source: Shopify UK pricing(opens in a new tab)

What you get

Shopify services for London brands

New stores, Shopify Plus builds, migrations, custom apps and ongoing growth work, from one team that also handles your ecommerce SEO.

Shopify development · built in-house

01

Custom Shopify store design and build

A custom Online Store 2.0 theme built in Liquid around your brand and products, with sections your team can edit without a developer.

02

Shopify Plus agency London

Plus builds and upgrades: checkout customisation with Checkout Extensibility, Shopify Functions, B2B, Shopify Markets and multi-store set-ups.

03

Migrations to Shopify

From WooCommerce, Magento or BigCommerce, with products, customers and orders moved, a full 301 redirect map and an SEO checklist.

04

Shopify apps and integrations

Custom apps and integrations with your ERP, CRM, Klaviyo, Xero, Recharge subscriptions and fulfilment partners.

05

Speed and conversion (CRO)

Theme and app clean-ups for faster pages, then checkout, product page and navigation improvements tested against your data.

06

Ecommerce SEO

Collection and product page structure, product schema, internal links and migration SEO, so new stores keep and grow their rankings.

07

AI product content and creative

Product descriptions, lifestyle images and short product videos made with AI tools, reviewed by people before anything goes live.

08

Shopify support and maintenance

Theme updates, app reviews, fixes and new features each month, agreed in your written scope.

Deliverables

10

deliverables, in writing

Included in every build, written into your fixed quote before work starts.

What Shopify costs in the UK

Shopify UK plans: monthly fee and card rates

These are Shopify’s own UK platform prices, not Elgrith’s fees. Your build is quoted separately as a fixed written quote.

Shopify UK plans: monthly fee and card rates
PlanPaid monthlyPaid yearly (per month)Online card rateThird-party payment fee
Basic£25£192% + 25p2%
Grow£65£491.7% + 25p1%
Advanced£344£2591.5% + 25p0.6%
PlusStarts at £1,800/mo––0.2%

Source: shopify.com/uk/pricing, checked 21 October 2026. Prices can change. Third-party transaction fees may apply when you use a payment provider other than Shopify Payments.

Process · 6 steps

Shopify developers in London. How we work.

A London client partner, reviews on UK hours, and a working store on a preview link at the end of every sprint.

  1. Step 01

    Discovery

    Your products, customers, systems and growth plans, mapped on UK hours. It ends with a written scope and a fixed quote in GBP.

  2. Step 02

    Design

    Home, collection, product, basket and checkout designs in Figma, built around how your customers shop.

  3. Step 03

    Build in sprints

    Theme, apps and integrations built in sprints, reviewed with you on a Shopify preview link.

  4. Step 04

    Migrate and test

    Products, customers and orders moved, every old URL mapped to a 301, and test orders run end to end.

  5. Step 05

    Launch

    A planned go-live with redirects, tracking and Search Console checks, then close monitoring of sales and rankings.

  6. Step 06

    Grow

    Speed, conversion and SEO work, new features and support each month, planned with your client partner.

What you get

Included in every Shopify build

No prices on this page, on purpose. Every project gets a written scope and a fixed quote after a free call, so you know the full cost before work starts.

10items

  • Written scope and fixed quote
  • Figma designs for every key template
  • Custom Online Store 2.0 theme
  • Apps and integrations set up and tested
  • Product, customer and order migration
  • Full 301 redirect map and SEO checklist
  • Product schema and on-page SEO
  • GA4, Search Console and conversion tracking
  • Store training for your team
  • Store, apps and accounts in your company’s name
Shop owner packing an online order next to a tablet showing the store’s orders

Migration without lost rankings

Move to Shopify. Keep your rankings.

A replatform is where many stores lose search traffic. Old URLs break, product pages lose their content, and redirects are left until launch week. We map every old URL before the build starts, keep the content and structure that ranks, and check Search Console daily after go-live.

  • Every old URL mapped to a 301 redirect
  • Titles, descriptions and product content carried over
  • Structured data and internal links rebuilt
  • Search Console and rankings checked after launch

Working with a London team

London partner. UK hours.

A client partner at our London center runs your account on UK time. Your store is designed and built at our New Delhi headquarters, 4.5 to 5.5 hours ahead. Our core hours, 10:00 to 19:00 IST, cover your morning and early afternoon: about 4.5 hours of shared working time in winter and 5.5 hours in summer.

  • A London client partner

    One person owns your account from the London center: scope, priorities, reviews and sign-off. You never chase a ticket queue.

  • Calls inside UK hours

    Kick-offs, reviews and demos are booked in your morning or early afternoon, by video. Written updates follow every call.

  • New Delhi studio

    Design, development and QA happen at our New Delhi headquarters, the team behind 1,000+ projects since 2015.

  • In person if agreed

    Sessions run remotely by default. If your project needs an in-person workshop in London, we agree it in the scope first.

New Delhi · HQLondon

Live: today’s working days in London and New Delhi, adjusted for British Summer Time automatically.

Your team

London partnership. New Delhi engineering.

Workspace with a view over the Thames and Tower Bridge at sunset

Client partnership

London

UK & Europe · Client partnerships

--:--GMT/BST (UTC+0/+1)

Sunlit design studio looking out over green parkland toward India Gate in New Delhi

Headquarters

New Delhi

Headquarters · Design & engineering

--:--IST (UTC+5:30)

Elgrith in London

Shopify for London and UK brands

From independent shops to fast-growing direct-to-consumer brands, London businesses use Elgrith to build and grow on Shopify.

01

Independent shops going online

From a high-street shop to a store that sells across the UK: product photography, a clean catalogue, VAT-ready checkout and simple shipping rules.

02

Growing direct-to-consumer brands

Brands outgrowing a starter theme need speed, subscriptions, email flows and better product pages. We rebuild the parts that hold sales back.

03

Wholesale and B2B

Trade pricing, customer-specific catalogues and ordering for wholesale customers, alongside your retail store.

Serving businesses across London and beyond

  • Shoreditch
  • Soho
  • Covent Garden
  • Islington
  • Hackney
  • Southwark
  • Greater London
  • Across the UK, remotely

Shopify or WooCommerce?

Shopify vs WooCommerce at a glance

Shopify suits most brands that want to sell without running servers. WooCommerce suits teams that want full control of a WordPress site.

Shopify vs WooCommerce at a glance
FactorShopifyWooCommerce
HostingIncluded and managed by ShopifyYou choose and manage your own hosting
Running costsMonthly plan fee plus payment feesHosting, plugins and maintenance
ControlWithin Shopify’s platform and app ecosystemFull control of code and data
MaintenancePlatform updates handled by ShopifyYou or your agency keep WordPress and plugins updated
Best forBrands that want to focus on sellingContent-heavy sites and custom set-ups on WordPress

Our Shopify vs WooCommerce guide covers the full comparison. We build both, so we recommend the one that fits.

Migration SEO checklist

Before we move your store

Every migration to Shopify follows this checklist, so rankings and revenue survive the move.

09items

  • Crawl and export every URL on the current store
  • Map every old URL to a new one with a 301 redirect
  • Carry over titles, meta descriptions and product content
  • Migrate product images with their alt text
  • Rebuild product, breadcrumb and organisation schema
  • Move customers and order history
  • Recreate tracking in GA4 and test conversions
  • Submit the new sitemap in Search Console
  • Monitor rankings and crawl errors after launch

Industries

Shopify stores for how you sell

The categories London and UK brands most often bring to us.

4 audiences

Fashion

Fashion and beauty

Lookbooks, size and shade guides, rich product media and fast mobile pages for brands that sell on style.

  • Variant and size guides
  • Rich product imagery and video
  • Reviews and user content

FAQ

Frequently asked questions

What London businesses ask us about shopify development.

There are two parts. Shopify’s own UK platform fees start at £25 a month on the Basic plan paid monthly (£19 a month paid yearly), and Shopify Plus starts at £1,800 a month, plus card or third-party payment fees. The design and build is a separate cost that depends on your theme, apps, integrations and migration. We do not publish build prices; after a free call we send a fixed written quote.

Let’s build a store that sells.

Book a free call. We will review your store or plans and send a written scope with a fixed quote for the design, build and migration.

Free 30-minute call · London

  • Fixed written quote, no surprises
  • NDA before discovery
  • You own the code and IP

Book a free call

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