01
Categories, services and attributes
The right primary and secondary categories, a complete services list and accurate attributes, reviewed as your business changes.
FIG 01 · Google Business Profile
Google Business Profile management services
Your verified listing on Google Search and Maps kept accurate, active and trusted every month, with every review answered and nothing that breaks Google’s rules.
See how it works
FIG 02 · Quick answer
What are Google Business Profile management services?
Google Business Profile management services keep your listing on Google Search and Maps accurate, active and trusted. Elgrith manages your verified profile each month: categories, services, hours, photos, posts, Q&A and replies to every review, all within Google’s guidelines, with a monthly report on calls, direction requests and website clicks.
- Fake reviews, keyword-stuffed names or virtual offices
- 0
- Projects delivered since 2015
- 1,000+
- Clients across the USA, UK and India
- 250+
- Your profile, your ownership, your data
- 100%
FIG 03 · Why it matters
Reviews decide who gets the call.
From BrightLocal’s Local Consumer Review Survey 2026 (1,002 US adults, published 11 Feb 2026).
AccessAuditFixPlan
01
89%
Expect owners to respond
89% of consumers expect business owners to respond to reviews. Unanswered reviews are a signal people notice.
Source: BrightLocal Local Consumer Review Survey 2026(opens in a new tab)02
74%
Want recent reviews
74% seek reviews written in the last three months, so a steady flow of new reviews matters more than an old total.
Source: BrightLocal Local Consumer Review Survey 2026(opens in a new tab)03
31%
Only use 4.5 stars or more
31% of consumers will only use a business with 4.5 stars or more. Every honest review request and reply counts.
Source: BrightLocal Local Consumer Review Survey 2026(opens in a new tab)
FIG 04 · Checklist
What’s included in Google Business Profile management
Every engagement starts from a written checklist. The cadence is agreed in your written scope, by location.
| Task | How often | Why it matters |
|---|---|---|
| Primary and secondary categories | At setup, then reviewed each quarter | Categories shape which searches you can appear for |
| Services, products and attributes | At setup, then when your offer changes | Complete profiles answer questions before people call |
| Hours and holiday hours | Before every holiday and change | Wrong hours cost visits and earn bad reviews |
| Photos and videos | To an agreed monthly plan | Real, recent photos build trust on Maps |
| Posts and offers | To an agreed weekly or monthly plan | Shows the business is active and promotes what’s new |
| Review replies | Every review, on an agreed schedule | 89% of consumers expect owners to respond (BrightLocal 2026) |
| Q&A and suggested edits | Monitored continuously, handled on an agreed schedule | Stops wrong answers and unwanted edits going live |
| Performance report | Monthly | Calls, direction requests and website clicks, tracked over time |
We manage only your own verified profile at your real business address or service area. We never create listings at virtual offices.
Need a one-off optimisation first? See local SEOFIG 05 · What you get
GMB management services, now Google Business Profile
Google renamed Google My Business to Google Business Profile, and you now manage it directly from Google Search and Maps. The job is the same: keep the listing complete, current and trusted. Here is what our monthly management covers.
02
Hours, holiday hours and details
Opening hours, special hours, phone, website and booking links kept correct, so people never turn up to a closed door.
03
Photos and videos
Real photos of your premises, team at work and products, uploaded to a plan. No stock images passed off as your business.
04
Posts and offers
Updates, offers and events posted to an agreed plan, written for your customers and linked to the right page on your site.
05
Review replies
A thoughtful reply to every review, positive or negative, in your voice, with difficult ones escalated to you first.
06
Q&A and suggested edits
Questions answered where Google still shows Q&A on your profile, and suggested edits from the public checked before they change your listing.
07
Monthly reporting
Calls, direction requests, website clicks and the searches that found you, from Business Profile performance data, explained in plain words.
08
Multi-location management
Consistent details, categories and posting across every location, with local photos and replies for each.
Deliverables
12
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
FIG 06 · Flagship build
Proof: the engineering behind our marketing
Kenerate AI is our flagship build, an all-in-one AI image and video studio we designed and engineered. It is not a local SEO project; it shows the product and AI depth behind the tools and reports we use for your listing.
- 200+ AI models behind one app, one login and one credit balance
- 23+ studios and tools, from Image Studio to Director
- MCP & CLI: use Kenerate inside Claude, ChatGPT, Cursor and 19+ AI apps
- 1,000+ projects for 250+ clients since 2015
Home: one prompt box for image, video and musicDesigned and engineered by Elgrith
- AI models in one app
- 200+
- Studios and tools
- 23+
- Maximum output
- 4K
- Guides
- 500+
FIG 07 · Reviews
Reviews: replies, requests and policy
BrightLocal’s 2026 survey found 41% of consumers “always” read reviews when browsing for businesses. We grow your reviews the way Google allows.
05principles
Reply to every review
Thank happy customers, answer criticism calmly and take problems offline. 89% of consumers expect owners to respond (BrightLocal 2026).
Ask every customer
Simple review links by email, SMS or receipt, sent to all customers. Google’s policy forbids selectively asking only happy ones.
No incentives
Google’s content policy says businesses may not offer payment, discounts or free goods for reviews. We never do, and we tell you why.
Flag fake reviews
Reviews that break Google’s policy are reported through the proper channels, with a record of what was flagged and when.
Requests from your CRM
Review requests sent automatically after a completed job or visit, from Zoho, HubSpot or your booking system.
Zoho consulting
FIG 08 · Locations
Multi-location and service-area businesses
Google’s guidelines are clear, and following them keeps your profiles safe. We manage profiles for real locations only.
04principles
One profile per business
Google says there should only be one profile per business, per location. We merge or remove duplicates instead of adding more.
Service-area businesses
If you serve customers at their address, Google says you should hide your business address. We set the service area instead.
Real business names
Google says including unnecessary information in your business name isn’t permitted. No keywords or cities stuffed into names.
Chains and franchises
Groups of locations managed together, with consistent details and local content for each, for dental groups, law firms and home services.
FIG 09 · Fixes
Suspensions, duplicates and spam edits
Burned by a previous provider’s shortcuts? We clean up and work with Google through its official routes.
04principles
Suspension help
We find what broke the rules, fix it and help you file a reinstatement request with the evidence Google asks for. Google decides the outcome.
Duplicate listings
Duplicate and outdated profiles found and handled through Google’s own tools and support.
Spam edits
Unwanted edits to your hours, phone or categories caught and reverted, and spam competitor listings reported.
Access clean-up
Owners and managers reviewed, old agency access removed, and you kept as the primary owner.
FIG 10 · Go further
Local search, by industry and city
Your profile works hardest alongside a strong website and local SEO. These pages go deeper for your sector and market.
06principles
FIG 11 · Measurement
Reporting: what we track each month
A short monthly report from Business Profile performance data and your own analytics, with what we did and what we’ll do next.
| Metric | What it tells you | Where it comes from |
|---|---|---|
| Calls | How many people called from your profile | Business Profile performance |
| Direction requests | How many people planned a visit | Business Profile performance |
| Website clicks | How many people went on to your site | Business Profile performance and UTM-tagged links in GA4 |
| Search queries | The searches that showed your profile | Business Profile performance |
| Reviews | New reviews, average rating and reply rate | Your profile, tracked month by month |
| Profile health | Edits, photo views and completeness | Monthly profile audit |
We don’t promise rankings. Google says local results depend on relevance, distance and prominence, and distance is outside anyone’s control.
FIG 12 · Process · 6 steps
Audit the profile, then manage it
A fixed written quote before work starts. You stay the primary owner of your profile throughout.
- Step 01
Access
You add us as a manager on your verified profile. You stay the primary owner; we never ask for your Google password.
- Step 02
Audit
Categories, details, photos, reviews, duplicates and policy risks checked against Google’s guidelines, with a written list of fixes.
- Step 03
Fix
Wrong details, missing services, weak categories and duplicate listings fixed first, inside Google’s rules.
- Step 04
Plan
A monthly plan for posts, photos and review requests, agreed with you and written into your scope.
- Step 05
Manage
Posts, photos, review replies, Q&A and edit monitoring carried out to the agreed plan.
- Step 06
Report
A monthly report on calls, directions, clicks and reviews, and what changes next month.
FIG 13 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
12items
- Profile audit against Google’s guidelines
- Written scope and fixed quote
- Category, service and attribute review
- Corrected hours, links and details
- Monthly content plan for posts and photos
- Replies to every review
- Review request links and templates
- Q&A and suggested-edit monitoring
- Duplicate and spam handling
- UTM-tagged links for tracking
- Monthly performance report
- You stay the primary owner
FIG 14 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- Google Business Profile
- Google Maps
- Google Search
- Business Profile performance
- Google Search Console
- Google Analytics 4
- Looker Studio
- UTM tracking
- LocalBusiness schema
- Apple Business Connect
- Bing Places
FIG 15 · Who it’s for
Profile management for every kind of local business.
Same rules, different set-ups.
4 audiences
One location
A shop, clinic, office or restaurant.
One verified profile kept complete and active, with every review answered.
- Categories and services set right
- Posts and photos to a plan
- Every review answered
- Monthly report
Multi-location
Chains, groups and franchises.
Consistent details across every location, with local content and replies for each.
- One profile per location
- Shared standards, local photos
- Location-level reporting
- Duplicates cleaned up
Service area
Trades and services at the customer’s address.
A service-area profile with the address hidden, as Google asks, and reviews from every job.
- Address hidden, service area set
- Review requests after each job
- Job photos with permission
- No fake addresses
UK
UK businesses on Google Maps.
The same monthly management for your own verified UK profile, written in UK English.
- UK spelling and phrasing
- UK bank holidays planned
- Local photos and posts
- Monthly report
FIG 16 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Book a call
Calls on ET or UK hours
FIG 17 · Policy
Review requests: what Google allows
From Google’s Business Profile guidelines and Google Maps’ user-contributed content policy. Breaking these risks removed reviews or a suspended profile.
| Practice | Allowed? | What Google says |
|---|---|---|
| Asking every customer for a review | Yes | Asking is fine, as long as you don’t pick who to ask |
| Asking only happy customers | No | Merchants may not “selectively solicit positive reviews from customers” |
| Offering a discount or gift for a review | No | Merchants may not offer incentives such as payment, discounts or free goods |
| Discouraging negative reviews | No | Merchants may not “discourage or prohibit negative reviews” |
| Replying to every review | Yes | Replies are public and show you listen |
| Keywords in the business name | No | “Including unnecessary information in your business name isn’t permitted” |
FIG 18 · Compare
Monthly management, a local SEO project or doing it yourself?
| Monthly GBP management (this page) | Local SEO project | Doing it yourself | |
|---|---|---|---|
| What it is | Ongoing care of your verified profile | A one-off project: citations, location pages, schema and profile optimisation | You or a staff member keep the profile up to date |
| Best for | Businesses that want it handled every month | Businesses that need their local foundations fixed | Small businesses with time and a clear process |
| Reviews | Every review answered, requests set up | Request process set up once | As time allows |
| Reporting | Monthly report | Before-and-after report | Google’s own performance data |
| Risk | Low: policy-first | Low: policy-first | Depends on knowing Google’s rules |
FAQ
Frequently asked questions
Straight answers about Google Business Profile Management with Elgrith.
It is ongoing care of your business listing on Google Search and Maps: keeping categories, services, hours and details correct, adding photos and posts, answering reviews and questions, watching for unwanted edits and reporting on calls, direction requests and website clicks each month.
Free 30-minute call
Get your profile working every month.
Tell us about your business and your locations. After a free call you get a profile audit, a monthly plan and a fixed quote.
Pick a day for your call
OpenPick a day. You'll choose a time in your own time zone on the next step.