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Elgrith New York · Shopify

Build it. Connect it. Sell more. Custom Shopify and Shopify Plus stores, migrations that keep your rankings, POS and ERP integrations, and CRO after launch.

  • New Delhi · HQ--:--
  • New York--:--
  • London--:--
  • Shanghai--:--
Store owner and developer reviewing an online leather goods store in a Manhattan loft with the Empire State Building outside

FIG 02 · Quick answer

What does Elgrith do as a Shopify agency in New York?

Elgrith is a Shopify agency serving New York brands through our New York client-partnership center, with engineering at our New Delhi HQ. We build custom Shopify and Shopify Plus stores, migrate from WooCommerce or Magento without losing SEO, connect POS, ERP and payments, and improve conversion after launch.

Projects delivered since 2015
1,000+
Clients served worldwide
250+
On every migration
301 map
New York client partner
ET
Kenerate AI home page, “Create & edit images and videos with AI”, shown on a laptop

Flagship build · Designed and engineered by Elgrith

Kenerate AI

Not a Shopify store: Kenerate AI is our flagship build, an AI studio with 200+ models and 23+ studios and tools behind one login and one credit balance. It shows the engineering standard your store gets, and it is where brands can make product images and video for commercial use, with no watermark.

AI models in one app
200+
Studios and tools
23+
Maximum output
4K
Guides
500+

Why Shopify, why now

A growing platform. A crowded city.

Shopify keeps growing, and New York has more small businesses than ever competing for the same customers. The store you build is the difference.

What you get

Shopify services for New York brands

New stores, Shopify Plus builds, migrations, POS and ERP integrations and growth work after launch, from one team that also handles your Shopify SEO.

Shopify development · built in-house

01

Custom Shopify theme builds

A custom Online Store 2.0 theme built in Liquid around your brand and products, with sections your team can edit without a developer.

02

Shopify Plus

Plus builds and upgrades: checkout extensibility, Shopify Functions, expansion stores and Shopify Markets for brands selling beyond the US.

03

Migrations to Shopify

From WooCommerce or Magento, with products, customers and orders moved, a full 301 redirect map and an SEO checklist.

04

Shopify POS and multi-location inventory

One stock count across your flagship, pop-ups, warehouse and online store, with Shopify POS set up for in-store sales and pickup.

05

ERP and OMS integration

Orders, stock, prices and customers synced with your ERP or order management system, such as NetSuite, so nobody re-keys data.

06

Payments, subscriptions and apps

Payment set-up, Recharge subscriptions, Klaviyo email and SMS, reviews and loyalty apps, configured and tested end to end.

07

Shopify SEO

Collection and product page structure, product schema, internal links and migration SEO, so the store keeps and grows its rankings.

08

CRO after launch

Speed clean-ups, product page, cart and navigation improvements tested against your data, planned each month with your client partner.

Deliverables

10

deliverables, in writing

Included in every build, written into your fixed quote before work starts.

Shopify, Shopify Plus or headless?

Standard Shopify vs Shopify Plus vs headless Shopify

Most New York brands do not need the most expensive option. Your scope recommends the set-up that fits your sales, team and plans.

Standard Shopify vs Shopify Plus vs headless Shopify
OptionBest forTrade-off
Shopify (Basic, Grow, Advanced)Most brands, including B2B on any planCheckout customisation is limited to what apps and settings allow
Shopify PlusHigh volume, custom checkout logic, several storesA much higher platform fee; worth it only at scale
Headless (Hydrogen or Next.js)Content-led brands that need a fully custom front endMore build and upkeep; your theme editor is replaced by a CMS

Our Shopify vs Shopify Plus guide compares Shopify’s own plan prices and features for 2026. Since April 2026, B2B selling is on every plan, so wholesale alone is no longer a reason to move to Plus.

Process · 6 steps

How we work with NYC teams.

A New York client partner, calls in your morning, and a working store on a preview link at the end of every sprint.

  1. Step 01

    Discovery

    Your products, channels, systems and growth plans, mapped in a call in your morning. It ends with a written scope and a fixed quote.

  2. Step 02

    Design

    Home, collection, product, cart and checkout designs in Figma, built around how New York customers shop on their phones.

  3. Step 03

    Build in sprints

    Theme, apps and integrations built in sprints, reviewed with you on a Shopify preview link.

  4. Step 04

    Migrate and test

    Products, customers and orders moved, every old URL mapped to a 301, POS and test orders run end to end.

  5. Step 05

    Launch

    A planned go-live with redirects, tracking and Search Console checks, then close monitoring of sales and rankings.

  6. Step 06

    Grow

    CRO, SEO, new features and support each month, planned with your client partner and agreed in your written scope.

What you get

Included in every Shopify build

No prices on this page, on purpose. Every project gets a written scope and a fixed quote after a free call, so you know the full cost before work starts.

10items

  • Written scope and fixed quote
  • Figma designs for every key template
  • Custom Online Store 2.0 theme
  • Apps and integrations set up and tested
  • Product, customer and order migration
  • Full 301 redirect map and SEO checklist
  • Shopify POS and inventory locations (if in scope)
  • GA4, Search Console and conversion tracking
  • Store training for your team
  • Store, apps and accounts in your company’s name
Laptop showing an online store on a SoHo loft windowsill, with cast-iron buildings and water towers outside

Online and in store

One stock count from SoHo to checkout.

Many New York brands sell from a flagship, a pop-up and a website at once. When stock lives in three systems, orders get oversold and staff re-key data. We set up Shopify POS and multi-location inventory so every sale updates one count, connect your ERP or warehouse, and configure Shopify Tax so sales tax is calculated at checkout. Where you must collect is a question for your accountant, not tax advice from us.

  • Shopify POS for your flagship, pop-ups and events
  • Multi-location inventory with buy online, pick up in store
  • ERP, OMS or 3PL sync for orders and stock
  • Shopify Tax set up for US sales tax at checkout
  • One customer record across online and in-store sales

Working with us from New York

New York partner. Eastern Time.

A client partner at our New York center runs your project on Eastern Time. Your store is designed and built at our New Delhi headquarters, 9.5 to 10.5 hours ahead, so work moves forward while New York sleeps. Our team keeps an evening window for US calls, which is your morning.

  • A New York client partner

    One person owns your account from the New York center: scope, priorities, sprint demos and sign-off, in your time zone.

  • Calls in your morning

    Reviews and demos are booked in the US call window, by video: your morning, our New Delhi evening. Written updates follow every call, so nothing waits on a meeting.

  • New Delhi delivery

    Design and engineering happen at our New Delhi headquarters, the team behind 1,000+ projects for 250+ clients since 2015.

  • In person if agreed

    Meetings run by video by default. If your project needs an in-person workshop or store walk-through in New York, we agree it in your scope first.

New Delhi · HQNew York

Live: today’s working days in New York and New Delhi, including the evening window our team keeps for US calls. Daylight saving is applied automatically.

Your team

New York partnership. New Delhi engineering.

Conference room overlooking the Manhattan skyline at dusk

Client partnership

New York

North America · Client partnerships

--:--ET (UTC−5/−4)

Sunlit design studio looking out over green parkland toward India Gate in New Delhi

Headquarters

New Delhi

Headquarters · Design & engineering

--:--IST (UTC+5:30)

Elgrith in New York

Ecommerce web design in New York

From Brooklyn makers to Manhattan flagships, New York brands use Elgrith to design, build and grow their Shopify stores.

01

Direct-to-consumer brands

Fashion, beauty, food and home brands outgrowing a starter theme need faster pages, better product media, subscriptions and email flows. We rebuild the parts that hold sales back.

02

Retailers with a flagship

Shops with a physical store need online and in-store sales in one system: Shopify POS, shared inventory, local pickup and one view of each customer.

03

Wholesale and B2B

Showrooms and distributors need trade pricing, customer-specific catalogues and quick reordering. Shopify B2B now runs on every plan, alongside your retail store.

Serving businesses across New York and beyond

  • Manhattan
  • Brooklyn
  • Queens
  • The Bronx
  • Staten Island
  • Long Island
  • Jersey City
  • Across the US, remotely

Shopify in 2026

What NYC merchants should know

Shopify changed a lot in the last two years. These are the changes that shape a new build or a rebuild today.

06items

  • B2B selling is available on Basic, Grow and Advanced, not only Plus (since 2 April 2026)
  • Checkout changes now run through checkout extensibility and apps, not checkout.liquid
  • Shopify Functions let Plus brands write custom discount, shipping and payment logic
  • Shopify Markets handles currencies, languages and duties for selling abroad
  • Online Store 2.0 themes let your team edit sections without a developer
  • Hydrogen and other headless set-ups suit content-led brands, at a higher build cost

Tech & tools

The stack behind your store

Shopify at the core, connected to the tools New York brands already run.

  • Shopify
  • Shopify Plus
  • Liquid
  • Shopify POS
  • Shopify Markets
  • Shopify Functions
  • Hydrogen
  • Klaviyo
  • Recharge
  • NetSuite
  • GA4

Industries

Shopify stores for how New York sells

The categories New York brands most often bring to us.

4 audiences

Fashion

Fashion and accessories

Lookbooks, size guides, rich product media and fast mobile pages for brands that sell on style.

  • Variant and size guides
  • Product video and zoom
  • Reviews and user content

FAQ

Frequently asked questions

What New York businesses ask us about shopify development.

It depends on your theme (custom or adapted), the number of templates, apps and integrations such as POS or ERP, the size of any migration and how much design work you need. Shopify’s own plan fees are separate and published on Shopify’s site. We do not publish build prices: after a free call we send a written scope and a fixed quote.

Let’s build a store that sells in New York.

Book a free call in your morning. We will review your store or plans and send a written scope with a fixed quote for the design, build and migration.

Free 30-minute call · New York

  • Fixed written quote, no surprises
  • NDA before discovery
  • You own the code and IP

Book a free call

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