01
Donation pages and forms
Single and regular gifts, suggested amounts that explain what each gift does, and a Gift Aid declaration captured in the same form, not a follow-up email.
Elgrith London · Charity websites
Tell your story. Take the gift. Keep the supporter. Charity websites with Gift Aid-ready donation forms, lawful sign-ups and WCAG 2.2 AA accessibility, scoped with a London client partner and delivered from our New Delhi HQ.
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FIG 02 · Quick answer
What is charity website design?
Charity website design means building a site that explains your cause, takes donations and grows your supporter list within UK rules. Elgrith designs charity websites with Gift Aid declarations on donation forms, the charitable-purposes soft opt-in on sign-ups, WCAG 2.2 AA accessibility and Google Ad Grants-ready pages, scoped through our London client-partnership centre.
- Projects delivered since 2015
- 1,000+
- Clients served worldwide
- 250+
- Declarations built into donation forms
- Gift Aid
- Fixed written quotes
- GBP
Why it matters now
More from every gift. New rules for every sign-up.
Three dated facts that shape a UK charity website in 2026, each checked on its source on 23 Oct 2026. General guidance, not legal or tax advice.
01
25p
Gift Aid on every £1 from a UK taxpayer
GOV.UK says charities can claim back 25p every time an individual donates £1, once a valid Gift Aid declaration is in place. A donation form without one leaves that money unclaimed.
Source: GOV.UK, Claim Gift Aid (checked 23 Oct 2026)(opens in a new tab)02
5 Feb 2026
The charitable-purposes soft opt-in began
The ICO confirmed the new soft opt-in for charitable purposes commenced on 5 February 2026. It only works if you offer the opt-out when you collect the contact details, so sign-up forms need it built in.
Source: ICO, guidance on direct marketing using electronic mail (updated 28 Apr 2026)(opens in a new tab)03
1 Nov 2025
A new Code of Fundraising Practice took effect
OSCR reported that the Fundraising Regulator’s new Code took effect on 1 November 2025: 45% shorter and principles-based. Online appeals and donation pages sit inside it.
Source: OSCR, new Code of Fundraising Practice (28 Apr 2025)(opens in a new tab)
What you get
Website design for charities: what we build
Cause, impact, donations, supporters and volunteers on one site, designed with your team and built so your staff can update it without a developer.
02
Regular giving and Direct Debit
Monthly giving through your donation platform or payment provider, with clear amend and cancel routes for supporters. Platforms are chosen in your scope; we claim no partner status.
03
Lawful supporter sign-ups
Newsletter, petition and event sign-ups that record the basis for each contact and offer the opt-out the charitable-purposes soft opt-in requires.
04
Accessible by design
Built and tested to WCAG 2.2 AA, with an accessibility statement, so supporters using screen readers, keyboards or zoom can give and sign up.
05
Impact and story pages
Case studies, annual impact pages and appeal stories laid out for phones first, with consent recorded for every photo and quote you publish.
06
Volunteers and events
Volunteer applications, event registrations and challenge-event pages that feed your team’s inbox or CRM instead of a spreadsheet.
07
Donor CRM integration
Donations, Gift Aid declarations and consent sent to your supporter CRM through its API or an integration tool, so nobody re-keys a gift.
08
Ad Grants-ready pages
Mission-rich landing pages on your own domain, secured with HTTPS and free of broken links, built to Google’s Ad Grants website policy.
Deliverables
10
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
Donation forms that make Gift Aid claimable
What a Gift Aid declaration captures, and how we build it
A Gift Aid declaration has to contain specific details. We design them into the donation form so supporters complete one step, not two.
| Declaration detail | What GOV.UK asks for | How the form handles it |
|---|---|---|
| Your charity | The charity’s name | Shown on the form and the confirmation email |
| The donor | Full name, home address and postcode | Address lookup on the same step, with a fallback for manual entry |
| The gift | A description of the gift, such as one donation or all donations | A clear choice between this gift and past and future gifts |
| Tax statement | A statement that the donor is a UK taxpayer and understands the rules | Plain-English wording beside a tick box that is never pre-ticked |
| Agreement | The donor’s agreement to Gift Aid being claimed | Stored with a timestamp and sent to your CRM with the gift |
From GOV.UK’s guidance on Gift Aid declarations, checked 23 Oct 2026. The Charity Commission’s CC20 guidance (updated 3 Feb 2026) also says you must declare if you are claiming Gift Aid. Your finance team or adviser signs off the final wording; this is not tax advice.
Process · 6 steps
How we work with London charities.
A London client partner, reviews in your working day, and a written plan your trustees can approve before anything is built. You own the domain, the site and the data.
- Step 01
Free call
Your cause, supporters, donation and CRM set-up, and what the current site gets wrong, discussed by video in your working day.
- Step 02
Discovery
Supporter journeys, content audit, consent sources and accessibility needs mapped with your staff and, where useful, the people you serve.
- Step 03
Fixed written quote
A written scope with pages, integrations, milestones and a fixed quote in GBP, ready for trustee approval.
- Step 04
Design
Donation, sign-up and story templates designed in Figma and reviewed with your team, including colour contrast and focus states.
- Step 05
Build and test
Built on your chosen CMS, with donation and Gift Aid flows tested end to end and an accessibility check against WCAG 2.2 AA.
- Step 06
Launch and care
Redirects, tracking and a monitored go-live, then updates, security and support as agreed in your written scope.
What you get
Included in a charity website project
No prices on this page, on purpose. Every project gets a written scope and a fixed quote in GBP after a free call, so your trustees know the full cost before work starts.
10items
- Written scope and fixed quote in GBP
- Supporter journeys and sitemap
- Custom design in Figma
- Donation forms with Gift Aid declaration fields
- Sign-up forms with the opt-out recorded at collection
- Registered charity status shown on donation pages
- WCAG 2.2 AA testing and an accessibility statement
- Privacy notice and cookie set-up for UK rules
- Ad Grants website checklist reviewed before launch
- Domain, CMS, code and content in your charity’s name
Growing your supporter list legally
The charitable-purposes soft opt-in, built into your forms.
Since 5 February 2026, charities can email some supporters without consent under a new soft opt-in for charitable purposes in PECR regulation 22(3A). The ICO’s guidance sets conditions: you collect the details directly from the person, who has shown an interest in or supported your purposes; the emails only further those purposes; and you must offer the opt-out when you collect the contact details and in every message after. Contacts gathered without that opt-out at the point of collection do not meet it, so we check how older lists were built before anything relies on it. Consent still works where you have it. We map each sign-up source to its basis before launch; this is general guidance from the ICO’s pages, checked 23 Oct 2026, not legal advice.
- Opt-out offered on every sign-up and donation form
- The basis for each contact recorded with a timestamp
- Email content limited to your charitable purposes
- An unsubscribe link in every message, honoured promptly
- Older lists checked before the soft opt-in is used
Working with a London team
London partner. UK working day.
A client partner at our London client-partnership centre runs your project on UK time. Your website is designed and built at our New Delhi headquarters, which is 4.5 hours ahead of London in summer and 5.5 hours ahead in winter. Call times are agreed in your written scope.
A London client partner
One person owns your project from the London centre: scope, priorities, reviews and trustee sign-off. You never chase a ticket queue.
Reviews in your working day
Workshops, design reviews and demos are booked in your working day, by video. Written updates follow every review for staff who could not join.
New Delhi delivery
Design, development and testing happen at our New Delhi headquarters, the team behind 1,000+ projects since 2015.
In person if agreed
Sessions run remotely by default. If your project needs an in-person workshop in London, we agree it in the scope first.
New Delhi · HQLondon
Live: today’s working days in London and New Delhi, adjusted for British Summer Time automatically.
Your team
London partnership. New Delhi engineering.
Client partnership
London
UK & Europe · Client partnerships
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Headquarters
New Delhi
Headquarters · Design & engineering
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Elgrith in London
A charity web design partner for London and the UK
From local charities to national federations, UK charities use Elgrith for websites that raise money and respect supporters. These are the areas we serve; we do not claim a London address.
01
Small and local charities
A clear story, a donate button that works on phones and a site your volunteers can update. Built on WordPress so you are never locked to one agency.
02
National charities and federations
Many pages, regional branches, appeals and a supporter CRM. We plan the content model and integrations first, on WordPress or Drupal, so every team publishes in the same structure.
03
Membership bodies and social enterprises
Member areas, event bookings and shops alongside fundraising pages, with consent and payments handled the same way everywhere.
Serving businesses across London and beyond
- City of London
- Westminster
- Camden
- Islington
- Southwark
- Hackney
- Greater London
- Across the UK, remotely
Accessibility for charities
WCAG 2.2 AA, and when the public-sector regulations apply
WCAG 2.2 AA is the benchmark, but the public-sector regulations only bind some charities. We build every charity site to WCAG 2.2 AA either way, because your supporters need it.
| Your charity | Covered by the Public Sector Bodies Accessibility Regulations? | What we build to |
|---|---|---|
| Mostly publicly funded | Can be in scope | WCAG 2.2 AA plus the accessibility statement the regulations ask for |
| Provides services essential to the public | Can be in scope | WCAG 2.2 AA plus an accessibility statement |
| Aimed at disabled people | Can be in scope | WCAG 2.2 AA plus an accessibility statement |
| Most other charities | Usually exempt | WCAG 2.2 AA anyway, with an accessibility statement as good practice |
From GOV.UK’s guidance on accessibility requirements for public sector websites and apps (updated 30 Sep 2024), checked 23 Oct 2026. Whether the regulations cover your charity is a question for your own adviser; this is general guidance, not legal advice.
The Fundraising Code (1 Nov 2025)
The Fundraising Code and your website
The Code is principles-based and covers fundraising through online platforms. The Charity Commission’s CC20 guidance (updated 3 Feb 2026) says what a fundraising appeal should explain. We design donation pages around both. General guidance, not legal advice.
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- If income was over £10,000 last year, state that you are a registered charity, with your register number
- If your charity is a company, include its company number
- Explain what your charity does and how to donate to the appeal
- Say whether any funds raised will pay for fundraising costs, and how much
- Declare that you are claiming Gift Aid where you do
- Keep the detail one tap away when an appeal runs on social media
Google Ad Grants
Getting your site Google Ad Grants-ready
Google decides who joins Ad Grants, and its website policy sets the bar for the site itself. We check every item before launch. We claim no Google certification or partner status.
06items
- Your own domain, not a page on someone else’s site
- HTTPS across the whole site
- Substantial content about your mission and programmes
- No broken links or dead-end pages
- No Google AdSense or paid advertising on the site
- Landing pages that match what each ad promises
Churches and faith groups
Church and faith-group websites
Churches, dioceses and faith charities need the same lawful giving and sign-ups, with a few features of their own.
06items
- Service times, events and a location map your volunteers can update
- Sermon, talk and livestream pages that work on phones
- Online giving with Gift Aid declarations where you claim it
- Room and hall bookings with simple forms
- Safeguarding and privacy pages that are easy to find
- Accessible design for every age of congregation
Rules and dates
Rules and dates for UK charity websites
The dated facts this page relies on, so your trustees can check them. Each was read on its source on 23 Oct 2026; we recheck them before your scope is signed.
| Date | Rule or guidance | What it means for your website |
|---|---|---|
| 30 Sep 2024 | GOV.UK accessibility guidance names WCAG 2.2 AA | The benchmark we design and test every charity site against |
| 1 Nov 2025 | The new Code of Fundraising Practice took effect | Donation pages and online appeals follow its principles |
| 3 Feb 2026 | Charity Commission CC20 guidance updated | Registered charity status and number on fundraising materials when income is over £10,000 |
| 5 Feb 2026 | The charitable-purposes soft opt-in commenced | Sign-up forms must offer the opt-out when details are collected |
| Ongoing | Gift Aid: 25p back on every £1 from a UK taxpayer | A valid declaration captured in the donation form |
| Ongoing | Google Ad Grants website policy | Own domain, HTTPS, mission content, no broken links, no AdSense |
Sources: GOV.UK Claim Gift Aid and Gift Aid declarations; ICO guidance on direct marketing using electronic mail (updated 28 Apr 2026); OSCR on the new Code of Fundraising Practice (28 Apr 2025); Charity Commission CC20, Charities and fundraising (updated 3 Feb 2026); GOV.UK accessibility requirements for public sector websites (updated 30 Sep 2024); Google’s Ad Grants website policy. General guidance, not legal or tax advice.
Questions to ask any agency, including us
Choosing a charity web design agency
Comparing charity web design agencies? These questions separate a team that understands fundraising rules from one with a nice portfolio.
07items
- Where does the team actually work, and is that the address on their website?
- How will the donation form capture a valid Gift Aid declaration?
- How will sign-ups record consent or the charitable-purposes soft opt-in?
- Will the site be tested against WCAG 2.2 AA, and by whom?
- Will the domain, CMS and data be in the charity’s name?
- Can your staff update pages, appeals and events without a developer?
- Do partner badges on their site link to a verifiable listing?
Tech & tools
The platforms we build with
Open, well-supported tools your next developer will already know. Donation platforms and CRMs are chosen with you in your scope; we claim no partner status.
- WordPress
- Drupal
- Next.js
- Gutenberg blocks
- Stripe
- Direct Debit
- GA4
- Search Console
- Google Ad Grants
- Figma
- axe DevTools
- Cloudflare
FAQ
Frequently asked questions
What London businesses ask us about charity website design.
Your cause and impact, a donate page that works on phones, a Gift Aid declaration in the donation form, volunteer and event sign-ups, your registered charity status, an accessibility statement and a privacy notice. Most also need news or stories, contact details and a way for staff to update all of it without a developer.
Let’s build a website your supporters trust.
Book a free call. Tell us about your cause, your donation set-up and what the current site gets wrong, and we will send a written scope with a fixed quote in GBP.
Free 30-minute call · London
- Fixed written quote, no surprises
- NDA before discovery
- You own the code and IP
Book a free call
OpenPick a day. You'll choose a time in your own time zone on the next step.