01
Mission and story
A homepage that says what you do, for whom and why it matters in one screen, with real photos of your work.
FIG 01 · Nonprofit Website Design
Nonprofit website design that raises money and passes review
Mission-first sites for nonprofits, foundations and churches: built to pass Google Ad Grants website review, designed and tested to WCAG 2.2 AA, with donation flows that cost less to run. You own the domain, the content and the code.
See how it works
FIG 02 · Quick answer
What is nonprofit website design?
Nonprofit website design is building a site that tells your mission clearly and turns visitors into donors, volunteers and advocates. Elgrith designs nonprofit and church websites to meet WCAG 2.2 AA, pass Google Ad Grants website review and run online donations through low-fee processors. You own the domain, the content and the code.
- The WCAG level we design and test to
- 2.2 AA
- Projects delivered since 2015
- 1,000+
- Clients across the USA, UK and India
- 250+
- Your code, data and accounts
- 100%
FIG 03 · Why it matters
Every donation has a fee. Every page has a reader who can’t see it.
From W3C, Stripe and PayPal’s own pages, checked on 23 Oct 2026. Processor terms change; we re-check them before we build your giving flow.
01
9
New success criteria in WCAG 2.2
WCAG 2.2 adds 9 success criteria, including focus visibility, target size and accessible authentication, and removes 4.1.1 Parsing. It is the standard we design and test donation forms against.
Source: W3C, WCAG 2.2 (Recommendation, version dated 12 Dec 2024)(opens in a new tab)02
80%
Of volume must be donations for Stripe’s discount
Stripe’s nonprofit fee discount needs at least 80% of your Stripe payment volume to come from tax-deductible donations. Its help page states no rate, so we confirm yours with Stripe.
Source: Stripe Support, fee discount for nonprofit organizations (read 23 Oct 2026)(opens in a new tab)03
1.99%
PayPal’s US charity rate, plus $0.49
PayPal’s US merchant fees list a charity rate of 1.99% + $0.49 per domestic transaction, subject to eligibility (page last updated 1 Oct 2026).
Source: PayPal US, merchant fees (last updated 1 Oct 2026; read 23 Oct 2026)(opens in a new tab)
FIG 04 · Ad Grants
Built to pass Google Ad Grants review
Everyone mentions Ad Grants. We design to its website policy. This is the checklist we build against, from Google’s own policy page, checked 23 Oct 2026. Google decides eligibility and approval, not us.
| Requirement | What Google’s policy says | How we build it |
|---|---|---|
| Domain ownership | Your nonprofit must own the domain your ads point to; no redirect to a third-party platform or donation portal | Domain registered in your organization’s name, with you as the account owner |
| HTTPS everywhere | The entire website must be served over HTTPS, with no mixed content | HTTPS on every page, HTTP redirected, mixed-content checks before launch |
| Original content | A significant amount of original content that states your mission and activities | Mission, program and impact pages written with you, not stock filler |
| Navigation and links | Information easy to find; all links should work | Clear menus, a link check on every release and no dead pages |
| Speed and mobile | Pages load quickly and work on phones and tablets | Mobile-first layouts, compressed media and Core Web Vitals checks |
| Commercial activity | Mission first; no excessive third-party ads such as AdSense; disclose how shop proceeds support programs | No ad slots; shop pages, if any, explain where the money goes |
| Donations | Donation links must work and go to a secure page dedicated to donations | A dedicated, HTTPS donation page that is tested end to end |
Source: Google for Nonprofits Help, Ad Grants website policy, read 23 Oct 2026. Google also lists organizational details such as a tax ID or EIN and an annual report. Government entities, hospitals and healthcare organizations, and schools and universities are not eligible for Google for Nonprofits (eligibility page, read 23 Oct 2026).
Want more search traffic beyond Ad Grants? See local SEOFIG 05 · What you get
What a nonprofit website needs
The pages donors, volunteers, grant makers and journalists actually look for, each with one clear next step.
02
Programs
A page for each program with who it serves, where, and how people can get help or get involved.
03
Impact reporting
Outcomes, stories and numbers you can stand behind, updated by your team without a developer.
04
Donate
One-time and monthly giving on a fast, secure, dedicated page, with Apple Pay and Google Pay where your processor supports them.
05
Volunteer sign-up
Roles, shifts and a short form that lands in your volunteer or donor CRM, not an inbox.
06
Events
Event listings with registration and ticketing, plus peer-to-peer fundraising pages for runs, walks and galas.
07
News and stories
A simple publishing workflow for updates, press releases and campaign stories, with sign-up for your newsletter.
08
Transparency
Annual reports, financials, board list and your EIN or registration ID, in HTML pages first, not only PDFs.
Deliverables
11
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
FIG 06 · Donor journeys
From first visit to monthly donor
Your website sits between the channels that bring people in and the systems that thank them and keep them giving.
- Google Ad Grants
- Email and social
- Events
Your website
- Donation processor
- Donor CRM
- Receipts and thanks
One-time gift
- Path
- Campaign or Ad Grants ad → donate page → receipt
- Goal
- As few fields as possible, and a thank-you that names the impact
Monthly giving
- Path
- Monthly option offered on every gift
- Goal
- Recurring donors your team can see and steward in the CRM
Peer-to-peer fundraising
- Path
- Supporter page for a run, walk or birthday
- Goal
- New donors reached through your supporters’ networks
Volunteer sign-up
- Path
- Role page → short form → confirmation email
- Goal
- Volunteers in your CRM with consent, ready to schedule
Events and galas
- Path
- Event page → registration or ticket → reminders
- Goal
- Attendees who become donors, tracked in one place
Newsletter and advocacy
- Path
- Sign-up form with clear consent
- Goal
- A list you own for appeals, updates and calls to act
FIG 07 · Accessibility
Accessibility: WCAG 2.2 AA and what the ADA actually says
We design and test to WCAG 2.2 AA because your donors and service users include people who use screen readers, keyboards and magnifiers. Here is the legal picture, accurately. General guidance from public sources, not legal advice; your counsel confirms what applies to you.
05principles
WCAG 2.2 AA as the target
WCAG 2.2 adds 9 success criteria to 2.1, including target size and accessible authentication, and removes 4.1.1 Parsing. We test with automated tools, keyboards and screen readers.
ADA Title III: public accommodations
Title III covers places of public accommodation, which can include some nonprofits. Whether it reaches your website depends on your facts, so we don’t claim “the ADA requires all nonprofits” to do anything.
DOJ Title II rule: government work
The DOJ’s Title II rule sets WCAG 2.1 AA for state and local governments, from 26 Apr 2027 (50,000+ population) and 26 Apr 2028 (smaller entities), after an interim final rule published 20 Apr 2026. It may matter if you deliver programs for a government under contract.
Audit and remediation, not a guarantee
We give you an audit, fixes and a written report of what we tested. No one can honestly promise a site is lawsuit-proof.
Website accessibilityCheck your own site first
Our 2026 checklist walks through what to test before you call anyone.
ADA website checklist
FIG 08 · Giving
Donation flows that cost less
Fees come off every gift. We pick the processor with you, using its current published terms, and build the form so more visitors finish it. Dated third-party facts, checked 23 Oct 2026.
05principles
Stripe’s nonprofit discount
Stripe offers a fee discount when at least 80% of your Stripe payment volume comes from tax-deductible donations. Its help page names no rate, so we confirm yours with Stripe before launch.
PayPal’s US charity rate
PayPal US lists 1.99% + $0.49 per domestic transaction for eligible charities (fees page last updated 1 Oct 2026).
Recurring giving
Monthly gifts with self-service updates for donors, so an expired card doesn’t end a relationship.
Processor integration
Stripe, PayPal or your donation platform wired into your site, with receipts and test transactions before launch.
Payment gateway integrationDonor CRM sync
Gifts, donors and volunteers synced to your CRM with clear rules on which system owns each field.
CRM development
FIG 09 · Faith groups
Church and faith-group websites
Churches, mosques, temples and synagogues need the same clarity as any nonprofit, plus a few things of their own, run by small teams and volunteers.
05principles
Service times and directions
Service and prayer times, parking, accessibility notes and a map, kept in step with your Google Business Profile.
Livestream and sermon archive
Your YouTube or streaming service embedded on your own site, with a searchable archive of past sermons and talks.
Online giving
Tithes, offerings and appeals through a low-fee processor or your giving platform, one-time or recurring.
Events and groups
Events, small groups and ministries, with sign-ups that reach the right leader.
Easy editing
An editor simple enough for volunteers, with training and a short written guide at hand-over.
FIG 10 · Platform
Platform choice: WordPress, Webflow or headless
We build on the platform your team can run after launch, not the one we prefer. Editor training is part of every hand-over.
04principles
WordPress
The widest choice of donation, event and CRM plugins, and editors many volunteers already know.
WordPress developmentWebflow
Design freedom and hosting handled for you, a good fit for a small team with a strong brand.
Webflow developmentHeadless
A content API plus a custom front end, for larger organizations with several sites, apps or languages.
Built by the team behind our flagship
Kenerate AI, our flagship build, designed and engineered by Elgrith. It is an AI image and video studio, not a nonprofit site.
See Kenerate AI
FIG 11 · Measurement
What we measure after launch
A nonprofit site earns its keep in gifts, sign-ups and people helped, so that is what we report.
| How we measure it | What we won’t do | |
|---|---|---|
| Donations | Completed gifts, recurring share and form drop-off by step | Count clicks on “Donate” as gifts |
| Volunteers | Completed sign-ups reaching your CRM | Report form views as volunteers |
| Ad Grants traffic | Conversions you define in Google Ads, by campaign | Promise approval or a grant amount |
| Accessibility | Issues found and fixed per release, with a test log | Claim a site is “ADA compliant” |
| Speed | Core Web Vitals from real users where data exists | Quote lab scores as real-world results |
We agree the measures and reporting rhythm in your written scope.
FIG 12 · Process · 6 steps
Mission first, then the donate button
Discovery, content, design, build: a fixed written quote after a free call, accessibility and Ad Grants checks built in, and a site your team can run.
- Step 01
Free call
Tell us what you need to launch or fix and what you have already tried. We ask about your audience, systems, team and deadlines first.
- Step 02
Discovery
We review your current site, analytics, donation and CRM setup, content and brand, and map the pages, journeys and integrations you need.
- Step 03
Fixed written quote
A written scope and a fixed quote, with the timeline, platforms, access and hand-over agreed before any work starts.
- Step 04
Sprints with weekly demos
Content structure and design first, then the build, donation flow and integrations, each shown working in a weekly demo before it goes live.
- Step 05
Launch
Ad Grants checklist, accessibility tests, link checks and test donations before go-live, with redirects from your old URLs.
- Step 06
Support
Editor training, a written guide and ongoing care, as agreed in your written scope.
FIG 13 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
11items
- Written scope and fixed quote
- Sitemap, content plan and page templates
- Mission, program, impact and transparency pages
- Donation page with one-time and monthly giving
- Processor and donor CRM integration
- Volunteer and event sign-up forms
- WCAG 2.2 AA design and test report
- Google Ad Grants website checklist review
- HTTPS, redirects and Core Web Vitals checks
- Editor training and a written guide
- Your domain, content, code and accounts stay yours
FIG 14 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- WordPress
- Webflow
- Next.js
- Stripe
- PayPal
- Salesforce
- HubSpot
- Mailchimp
- YouTube Live
- Google Ads
- GA4
- axe DevTools
- Figma
FIG 15 · Who it’s for
Websites for organizations that run on goodwill.
Same method everywhere: mission first, accessible by design, and giving that is easy to finish.
4 audiences
Nonprofits
Sites for 501(c)(3)s and community groups.
From a food bank to a national campaign, we build the pages donors, volunteers and grant makers need, with Ad Grants and accessibility checks built in.
- Ad Grants website checklist
- WCAG 2.2 AA design and testing
- Donation and CRM integration
- Editing your team can do
Churches
Church and faith-group websites.
Service times, livestream, sermons, events and online giving, with an editor simple enough for volunteers.
- Livestream and sermon archive
- Online giving
- Groups and events
- Volunteer-friendly editing
Foundations
Foundations and grant makers.
Clear funding priorities, application guidance and grant reporting, plus the transparency pages applicants and partners look for.
- Funding priorities and guidelines
- Application portals or forms
- Annual reports in HTML
- Grantee stories
UK charities
A UK charity? We have a page for you.
UK charities have their own rules, from Gift Aid declarations to the charity soft opt-in. UK work runs through our London client-partnership centre, with delivery from our New Delhi HQ. Our London charity web design page covers the detail.
- Gift Aid-ready giving
- UK fundraising rules
- UK English throughout
- Fixed written quote in GBP
FIG 16 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Book a call
Calls on ET or UK hours
FIG 17 · How to choose
How to choose a nonprofit web design agency
Five questions to ask any nonprofit web design agency, including us. The answers matter more than the badge wall.
| Ask | A good answer | A red flag |
|---|---|---|
| Who owns the domain and accounts? | You do, in your organization’s name | The agency registers them for you |
| How do you test accessibility? | WCAG 2.2 AA, with automated, keyboard and screen-reader tests and a written report | “Our overlay makes you compliant” |
| What will donations cost us to run? | Processor fees from current published terms, compared for your mix of gifts | No answer, or a platform they resell |
| Will the site pass Ad Grants review? | A checklist built from Google’s current website policy | “Guaranteed approval” |
| Who maintains it after launch? | A clear care plan, or training so you can do it | Silence until something breaks |
FIG 18 · Compare
WordPress vs Webflow vs headless for a nonprofit website
| WordPress | Webflow | Headless | |
|---|---|---|---|
| Best for | Most nonprofits and churches | Small teams with a strong brand | Large organizations with several sites or apps |
| Donations and CRM | Wide plugin and integration choice | Embeds and integrations | Any processor or CRM, via APIs |
| Who edits | Staff and volunteers, after training | Staff, in a visual editor | Staff, in the content system you choose |
| Upkeep | Updates and security care needed | Hosting and updates handled by Webflow | More engineering to run |
FAQ
Frequently asked questions
Straight answers about Nonprofit Website Design with Elgrith.
We don’t publish prices or nonprofit discounts. The cost depends on the number of pages and templates, donation and CRM integrations, accessibility work, content writing and migration, and any events or peer-to-peer fundraising. After a free call you get a written scope and a fixed quote.
FIG 19 · Related
Keep exploring
Website Accessibility
WCAG audits & ADA remediationWordPress Development
Custom themes, blocks & WooCommerceWebflow Development
Webflow builds, CMS & migrationsPayment Gateway Integration
Stripe, PayPal, Razorpay & moreCRM Development
Custom CRMs & HubSpot/Zoho setupsWebsite Maintenance
Updates, backups, security & uptimeLocal SEO
Charity web design, London
Gift Aid-ready sites for UK charities
Free 30-minute call
Tell us your mission. We’ll build the site that funds it.
Share your current site, donation setup and goals. After a free call you get a written scope and a fixed quote, with Ad Grants and accessibility checks built in.
Pick a day for your call
OpenPick a day. You'll choose a time in your own time zone on the next step.