01
Redesign audit
Analytics, heatmaps, a full crawl and a content inventory, so we know which pages earn traffic and leads before anything changes.
FIG 01 · Website Redesign
Website redesign services that keep your rankings
A faster, clearer site that converts better, rebuilt on Next.js, WordPress or Shopify, with every old URL mapped and redirected so the search traffic you have earned comes with you.
See how it works
FIG 02 · Quick answer
What are website redesign services?
Website redesign services rebuild an existing site’s design, content structure and code to lift conversions, speed and search visibility without losing what already ranks. Elgrith audits your current site, maps every URL, redesigns the UX and UI, rebuilds on Next.js, WordPress or Shopify, sets up 301 redirects and monitors Search Console after launch.
- Projects delivered since 2015
- 1,000+
- Clients served
- 250+
- Mapped and redirected before launch
- Every URL
- Your code and design files
- 100%
FIG 03 · Why it matters
Speed sells. Redirects protect what you’ve built.
From Deloitte, Portent and Google Search Central.
01
8.4%
More retail conversions
Deloitte found that a 0.1 s mobile speed improvement lifted retail conversions by 8.4% and average order value by 9.2%.
Source: Deloitte, Milliseconds Make Millions(opens in a new tab)02
3x
Higher conversion at 1 second
Portent’s B2B research found a site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.
Source: Portent, site speed research(opens in a new tab)03
1 year
Keep redirects at least this long
Google advises keeping redirects for generally at least 1 year, and says new URLs can take a few weeks or more to replace the old ones in results.
Source: Google Search Central, Site moves with URL changes(opens in a new tab)
FIG 04 · Decision
Redesign, rebuild or refresh?
Not every tired site needs a full rebuild. The right scope depends on what is broken: the look, the structure, the platform or all three.
| Visual refresh | Full redesign | Replatform | Headless rebuild | |
|---|---|---|---|---|
| Best for | A sound site that looks dated | Low conversion, confusing navigation, tired brand | A CMS your team can’t edit, or one that limits growth | Content-heavy sites that need speed and many front ends |
| What changes | Styles, imagery and key templates on the same CMS | Information architecture, UX, UI and content | The platform, for example WordPress to Next.js or Shopify | A headless CMS feeding a Next.js front end |
| URL changes | Few or none | Some, all mapped and redirected | Many, all mapped and redirected | Many, all mapped and redirected |
| SEO risk | Low | Managed with a redirect map | Higher without a migration plan | Higher without a migration plan |
| When not to use | When the structure itself is the problem | When the platform is the real blocker | When the current CMS works well for your team | When a small brochure site would do |
We recommend the smallest scope that fixes the problem, and put that recommendation in writing after the audit.
What drives redesign cost? Read the 2026 guideFIG 05 · What you get
Our website redesign services
Six services, one goal: a site that looks current, loads fast, converts better and keeps the rankings you already have.
02
UX and UI redesign
A new sitemap, wireframes and a design system in Figma, tested against the journeys your buyers actually take.
03
Rebuild or replatform
A clean rebuild on Next.js, WordPress or Shopify, or a move between them, with a CMS your team can edit without a developer.
04
SEO-safe migration
A URL map, one-hop 301 redirects, updated internal links and a new XML sitemap, tested on staging before launch.
05
Speed and accessibility
Built to Google’s “good” Core Web Vitals thresholds for LCP, INP and CLS, and to WCAG 2.2 AA accessibility.
06
Content refresh and AI-search readiness
Pruned and rewritten pages, schema markup and answer-first blocks, so search engines and AI Overviews can quote you.
Deliverables
14
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
FIG 06 · Signs
Signs your website needs a redesign
If two or more of these sound familiar, it is time to look at a redesign rather than another patch.
Your brand has moved on
- Symptom
- The site no longer matches your offer, prices or positioning
- Cost
- Buyers doubt you before they read a word
- Fix
- New visual system, imagery and messaging
Traffic arrives but doesn’t convert
- Symptom
- Visits hold steady while leads or sales fall
- Cost
- Ad and SEO budgets buy fewer leads
- Fix
- Clear journeys, one CTA per page, proof where it counts
Mobile feels like an afterthought
- Symptom
- Tiny tap targets, sideways scrolling, broken menus
- Cost
- Most visitors get your worst experience
- Fix
- Mobile-first layouts and components
Pages are slow
- Symptom
- Core Web Vitals fail in Search Console
- Cost
- Lower conversion and a weaker search experience
- Fix
- Lean templates, optimised images, a speed budget
Your CMS fights your team
- Symptom
- Simple edits need a developer or break the layout
- Cost
- Content goes stale and campaigns ship late
- Fix
- Structured content blocks your team can reuse
Organic traffic is falling
- Symptom
- Clicks and rankings slide quarter after quarter
- Cost
- More spend on ads to stand still
- Fix
- Technical fixes, content refresh and schema
FIG 07 · Flagship build
Proof: Kenerate AI, designed and engineered by Elgrith
Kenerate AI is our flagship build: an all-in-one AI image and video studio. The same design and engineering standards go into every site we redesign.
- 200+ AI models behind one app, one login and one credit balance
- 23+ studios and tools, from Image Studio to Director
- Up to 4K output, and credits never expire
- MCP & CLI: use Kenerate inside Claude, ChatGPT, Cursor and 19+ AI apps
Home: one prompt box for image, video and musicDesigned and engineered by Elgrith
- AI models in one app
- 200+
- Studios and tools
- 23+
- Maximum output
- 4K
- Guides
- 500+
FIG 08 · SEO
How we protect your SEO during a redesign
Six checks, written into your migration plan and run before, during and after launch.
06principles
Full URL inventory
Every URL from a crawl, your XML sitemap, Search Console and analytics, ranked by traffic, links and leads.
One-to-one redirect map
Each old URL points to its closest new match with a single 301. No chains, no blanket redirects to the home page.
Content and metadata parity
Titles, descriptions, headings, schema and the copy that ranks carry over, or improve on purpose.
Internal links and sitemap
Internal links updated to the new URLs, a fresh XML sitemap and canonical tags checked on every template.
Staging crawl and redirect tests
We crawl staging and test the full redirect list before launch, then again on the live site.
Search Console monitoring
Coverage, crawl errors and rankings watched after launch. Redirects stay in place for at least a year, as Google advises.
Read the redesign SEO checklist
FIG 09 · Platforms
Rebuild on the platform that fits
We recommend a platform on how your team works, not on what we like to build.
05principles
Next.js and React
Fast, flexible front ends with a headless CMS for content-heavy and high-traffic sites.
React developmentWordPress
A clean, block-based WordPress build your marketing team already knows how to use.
WordPress developmentShopify and ecommerce
Store redesigns and migrations that keep product URLs, reviews and revenue intact.
Ecommerce developmentAI-search readiness
Schema, answer blocks and clean structure so AI Overviews and assistants can cite your pages.
AI SEOCare after launch
Updates, backups, uptime checks and small changes on a plan agreed in your written scope.
Website maintenance
FIG 10 · Measurement
What we measure before and after
We benchmark your current site during the audit, then report the same numbers after launch, so the redesign is judged on results, not taste.
| Metric | What it tells you | How we measure it |
|---|---|---|
| Core Web Vitals (LCP, INP, CLS) | How fast and stable pages feel to real visitors | Field data in Search Console and PageSpeed Insights |
| Conversion rate by key page | Whether the new journeys turn visits into leads or sales | GA4 events and goals, compared with the audit baseline |
| Organic clicks and indexed pages | Whether search visibility held through the move | Search Console, before and after launch |
| Redirect coverage | Whether every old URL lands on the right new page | A crawl of the full old URL list against the live site |
| Accessibility | Whether everyone can use the site | Automated and manual checks against WCAG 2.2 AA |
| Time to publish | Whether your team can update the site alone | A timed walkthrough of common edits in the new CMS |
Targets are agreed with you after the audit. We don’t promise ranking or traffic numbers before we have seen your data.
FIG 11 · Process · 8 steps
Audit first, then redesign
Phases, not guesswork. After a free call you get a fixed written quote, and you sign off each phase before the next one starts.
- Step 01
Audit
Analytics, heatmaps, crawl and content inventory. You see what works, what doesn’t and what each page is worth.
- Step 02
Strategy and sitemap
Goals, audiences and a new information architecture, with the URL map drafted alongside it.
- Step 03
Wireframes
Page structure and journeys for every key template, reviewed with you before any visual design.
- Step 04
Design
The UI and design system in Figma, mobile first, with accessibility built into every component.
- Step 05
Build
Development on Next.js, WordPress or Shopify, with content migrated and your team trained on the CMS.
- Step 06
QA and redirect testing
Cross-browser, speed and accessibility checks, plus a staging crawl and a full test of the redirect map.
- Step 07
Launch
A planned cut-over, redirects live, sitemap submitted and tracking verified on the day.
- Step 08
Post-launch monitoring
We watch Search Console, Core Web Vitals and conversions after launch and fix what we find, for the window agreed in your scope.
FIG 12 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
14items
- Redesign audit with crawl and content inventory
- Written scope and fixed quote
- New sitemap and information architecture
- Wireframes for every key template
- UI design and design system in Figma
- Rebuilt site on Next.js, WordPress or Shopify
- Content migration and refresh
- URL inventory and 301 redirect map
- Schema markup and XML sitemap
- Core Web Vitals and WCAG 2.2 AA checks
- GA4 tracking and UK GDPR cookie consent
- CMS training and handover notes
- Post-launch Search Console report
- Full source code and design files, owned by you
FIG 13 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- Figma
- Next.js
- React
- Tailwind CSS
- WordPress
- Shopify
- Sanity
- Contentful
- Vercel
- Google Search Console
- GA4
- Google Tag Manager
- Screaming Frog
- PageSpeed Insights
- Lighthouse
- Microsoft Clarity
- Schema.org
FIG 14 · Who it’s for
Redesigns for every kind of site.
The audit decides the scope, whether you sell services, products or software.
3 audiences
B2B & services
A site that wins the shortlist.
Clear service pages, proof in the right places and enquiry forms that reach the right person in your CRM.
- Service and location page structure
- Case-study and proof templates
- Forms wired to your CRM
- Answer-first content for AI search
Ecommerce
A store redesign that keeps the revenue.
Faster product and category pages, a cleaner checkout and a migration that keeps product URLs and reviews.
- Product and collection URL mapping
- Faster product templates
- Checkout and cart clean-up
- Shopify or headless options
SaaS
A marketing site that keeps up with the product.
A Next.js site with a headless CMS, so marketing ships pages without waiting on the product team.
- Pricing, feature and comparison templates
- Headless CMS your marketers own
- Sign-up and trial tracking
- Docs and blog structure for SEO
FIG 15 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Book a call
Calls on ET or UK hours
FIG 16 · Checklist
Website redesign company: how to choose one
Five questions to ask any website redesign company before you sign, and what we give you for each.
| Ask for | Why it matters | What Elgrith gives you |
|---|---|---|
| Redesign work you can check | Pretty mock-ups don’t prove results | A live flagship build (Kenerate AI) and a walkthrough of how we measure before and after |
| A migration plan in writing | Unmapped URLs are the main way redesigns lose rankings | A URL inventory and redirect map, signed off before launch |
| An accessibility standard | Accessibility is a legal and commercial risk in the US and UK | WCAG 2.2 AA, checked automatically and by hand |
| Ownership terms | You should never have to rebuild to change agency | Code, design files and content assigned to you in writing |
| Post-launch support | Most issues show up in the weeks after launch | Monitoring and fixes for the window agreed in your scope, then an optional care plan |
FIG 17 · Compare
Agency redesign, DIY template or in-house team?
| Redesign with Elgrith | DIY template or page builder | In-house team | |
|---|---|---|---|
| Best for | Sites that earn leads, sales or rankings | New or very small sites with little to lose | Teams with designers and developers already on staff |
| SEO migration | URL map, redirects and Search Console checks | Usually left to you | Depends on in-house SEO skills |
| Speed and accessibility | Core Web Vitals and WCAG 2.2 AA built in | Limited by the template | Depends on the team |
| Ownership | Code and design files assigned to you | Tied to the builder’s platform | Yours |
| Time to start | After a free call and a written scope | Same day | When the team has capacity |
FAQ
Frequently asked questions
Straight answers about Website Redesign with Elgrith.
A full redesign covers an audit of your current site, a new sitemap and UX, UI design, the rebuild on your chosen platform, content migration and refresh, an SEO-safe migration with 301 redirects, QA, launch and post-launch monitoring. Smaller scopes, such as a visual refresh on the same CMS, include only the parts you need.
FIG 18 · Related
Keep exploring
Website Migration
Replatform without losing rankingsWebsite Design & Development
Fast, custom sites that convertUI/UX Design
Research-led product designTechnical SEO
Website Maintenance
Updates, backups, security & uptimeLanding Page Design
Pages built to convert paid trafficKenerate AI case study
Our flagship build: 200+ AI models in one studio
Free 30-minute call
Book a free redesign audit call.
Show us your current site. We’ll talk through what to keep, what to change and how we’d protect your rankings, then send a fixed written quote.
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