01
Marketing websites and landing pages
Custom sites and campaign landing pages from your Figma files or ours, built responsive, fast and accessible.
FIG 01 · White Label Web Development
White label web design and development your clients will think you built
Websites, WordPress, Shopify, Webflow and web apps built under your agency’s brand: a mutual NDA from day one, work inside your tools and on your staging domains, no credit links, and code and IP assigned to you in writing.
See how it works
FIG 02 · Quick answer
What is white label web development?
White label web development means an outside team designs and builds websites that your agency sells under its own brand. Elgrith works under NDA inside your tools and staging domains, adds no credit links, and assigns all code and IP to your agency in writing, so your clients only ever see you.
- Credit links, Elgrith names or metadata left in your clients’ sites
- 0
- Projects delivered since 2015
- 1,000+
- Clients across the USA, UK and India
- 250+
- Code and IP assigned to your agency in writing
- 100%
FIG 03 · Why it matters
Invisible is a written rule, not a promise.
From Google Search Central, the US Copyright Act and WordPress.org, read in October 2026. We explain the rules here; this isn’t legal advice.
01
Footers
Credit links can count as link spam
Google’s spam policies list “widely distributed links in the footers or templates of various sites” as an example of link spam. So we add no “site by” credits to your clients’ sites.
Source: Google Search Central, Spam policies(opens in a new tab)02
§101
“Work made for hire” needs paperwork
Under 17 U.S.C. §101, commissioned work qualifies as work made for hire only “if the parties expressly agree in a written instrument signed by them”. That is why we assign code and IP to you in writing.
Source: US Copyright Act, 17 U.S.C. §101(opens in a new tab)03
GPL
WordPress themes and plugins inherit the GPL
WordPress.org: “we feel strongly that plugins and themes are derivative work and thus inherit the GPL license.” Your hand-off pack says which license covers which code.
Source: WordPress.org, License(opens in a new tab)
FIG 04 · Definition
What is white label web design and development?
White label web design and development is a partnership where a specialist team designs and builds websites that an agency sells, brands and supports as its own work. The client deals only with the agency; the partner stays invisible under an NDA. Here is who does what.
| Your agency | Elgrith (invisible) | Your client | |
|---|---|---|---|
| Brand and contract | Your brand, your proposal, your contract with the client | A subcontract and mutual NDA with your agency only | Deals only with you |
| Communication | Owns the client relationship and every client call | Works in your Slack, Jira or ClickUp and replies only through your channels | Hears from your team |
| Design and build | Approves scope, design direction and QA sign-off | Designs, builds, tests and documents | Reviews on staging under your domain |
| Code and IP | Receives the code and IP by written assignment | Keeps no rights in the deliverables once assigned | Gets what your contract with them grants |
Your client relationship stays yours. We never contact your clients unless you ask us to join a call as part of your team.
Hiring for your own company, not reselling? See outsourced web developmentFIG 05 · What you get
What we build under your brand
The work agencies resell most, built to your standards and handed over as your work.
02
White label WordPress development
Custom themes, Gutenberg blocks and WooCommerce builds your team can edit, with plugins kept to what each site needs.
03
Shopify and WooCommerce stores
Themes, store setup, product migrations and integrations for your ecommerce clients.
04
Webflow builds
Webflow sites with a clean class system and a CMS your clients can update themselves.
05
Web apps and portals
Customer portals, dashboards and booking tools in React and Next.js, for clients who outgrow a website.
06
Care plans and maintenance
Updates, backups, fixes and small changes after launch, delivered under your brand on your care plans.
07
Design from your brief
UI and UX design in Figma from your brief and brand guidelines, or build-only from your agency’s approved designs.
08
White label SEO
Technical SEO, content and local SEO for the same clients, under the same NDA.
Deliverables
12
deliverables, in writing
Included in every build, written into your fixed quote before work starts.
FIG 06 · How it works
How white label works: brief, build, hand-off
Every step happens inside your tools and under your name, so your client sees one agency from first call to launch.
- Mutual NDA
- Your Figma
- Your Jira or ClickUp
- Your Slack
Your brand
- Staging on your domain
- QA checklist
- Hand-off pack
- Your client
1. Mutual NDA
- When
- Before you share any brief or client detail
- Covers
- Your clients, your pricing and our involvement
- Signed by
- Your agency and Elgrith
2. Your tools
- Where
- Your Slack, Jira or ClickUp, and your Figma
- Accounts
- Named the way your agency names them
- Why
- Nothing branded Elgrith in sight
3. Scope and quote
- From
- Your client brief and designs
- To
- A written scope and fixed quote to your agency
- Your call
- You set the price your client pays
4. Build in sprints
- Cadence
- Weekly demos to your team
- Where
- Staging on your domain or a neutral one
- Who sees it
- Your team first, then your client
5. QA checklist
- Checks
- Devices, speed, accessibility, forms and SEO basics
- Leak sweep
- Credits, comments, metadata and author names
- Sign-off
- By your agency
6. Launch
- Where
- Your client’s hosting or yours
- Who announces
- You
- Safety net
- Backup and rollback plan ready
7. Hand-off pack
- Includes
- Code, credentials, docs and editing guides
- Branding
- Your agency’s name, or none
- IP
- Assigned to your agency in writing
8. Care plan
- What
- Updates, backups and fixes under your brand
- Through
- Your support channel
- How
- Optional monthly hours block
FIG 07 · Flagship build
Proof: the quality bar we build to
Kenerate AI is our flagship build, an all-in-one AI studio designed and engineered by Elgrith. It is not a white label project. We name it because it is the one product we can show you, and the same standards go into the work we build under your brand.
- 23+ studios and tools in one app, with up to 4K output
- 200+ AI models behind one login and one credit balance
- MCP & CLI: Kenerate works inside Claude, ChatGPT, Cursor and 19+ AI apps
- 1,000+ projects for 250+ clients since 2015
Home: one prompt box for image, video and musicDesigned and engineered by Elgrith
- AI models in one app
- 200+
- Studios and tools
- 23+
- Maximum output
- 4K
- Guides
- 500+
FIG 08 · Invisibility
Our invisibility rules
Written into every white label engagement, so your clients never find a trace of us.
06principles
No credit links
No “site by” footer links or template credits. Google lists widely distributed footer and template links as link spam, so they can hurt your client too.
No names in code or metadata
No Elgrith names in code comments, commit authors, file metadata, theme headers or CMS user accounts.
Staging on your domain
Previews on your domain or a neutral one, never on an Elgrith URL.
Your channels only
We reply in your Slack, Jira, ClickUp or email, as part of your team, and never contact your client directly.
Your accounts
Hosting, domains, plugins and licenses sit in your or your client’s accounts, not ours.
NDA from day one
A mutual NDA before you share any brief, covering your clients, your pricing and the fact we exist.
FIG 09 · Ownership
Who owns the code and IP?
Your agency does, in writing. Here is why the paperwork matters. This explains the rules in general; it isn’t legal advice, so ask your own counsel.
06principles
Work for hire isn’t automatic
Under 17 U.S.C. §101, a contractor’s work counts as work made for hire only in set cases, and only if both parties “expressly agree in a written instrument signed by them”.
A written IP assignment
So our contract assigns the code, designs and other deliverables to your agency in writing, at the point your contract sets, such as final payment or each milestone.
GPL for WordPress
WordPress.org says themes and plugins inherit the GPL. Custom WordPress code we write for you is handed over with that in mind.
Third-party licenses listed
Premium plugins, fonts and images are listed in the hand-off pack, with the account that holds each license.
You pass rights on
What your client receives is set by your contract with them. We give you everything you need to grant it.
Reviewed by your counsel
Our partner terms are in plain English, and we encourage your lawyer to review them before you sign.
FIG 10 · Choosing
How to choose a white label web design agency
Questions to ask any white label partner, us included.
06principles
Will they sign a mutual NDA first?
Before you share a single client name. If they hesitate, move on.
Do they assign IP in writing?
Ask to see the clause. “You own it” in an email isn’t an assignment.
Do they add credit links?
Any footer credit, theme header or author tag can expose you to your client.
Can they work in your tools?
Your Slack, your board, your Figma and your staging domains, not a portal with their logo.
Can you inspect their work?
Ask for a code sample and their QA checklist, and to see a product they can name.
What happens after launch?
Care plans, fixes and changes under your brand, so you can sell ongoing support.
FIG 11 · Process · 7 steps
Your brand. Our build team.
A mutual NDA first, a fixed written quote per project, weekly demos in your tools and a hand-off pack your team can run with.
- Step 01
Partner call and NDA
A free call about your agency, your clients and your stack, then a mutual NDA before you share anything.
- Step 02
Brief and fixed quote
You send the client brief or designs. We send a written scope and a fixed quote to your agency, never to your client.
- Step 03
Setup in your tools
We join your Slack, Jira or ClickUp and Figma, and set up staging on your domain.
- Step 04
Design and build
Built in sprints with weekly demos to your team, so you can show progress to your client.
- Step 05
QA and leak sweep
Our QA checklist across devices, speed, accessibility, forms and SEO basics, plus a sweep for credits, names and metadata.
- Step 06
Launch and hand-off
Deployed to your or your client’s hosting, with a hand-off pack and the code and IP assigned to you in writing.
- Step 07
Care under your brand
Optional care plans and changes after launch, delivered through your support channel.
FIG 12 · What you get
Everything included
Written into your fixed quote, so you know exactly what you are paying for before work starts.
12items
- Mutual NDA
- Written scope and fixed quote to your agency
- Work inside your Slack, Jira or ClickUp
- Designs in your Figma
- Staging on your domain
- Responsive, accessible build
- QA checklist and leak sweep
- Launch on your or your client’s hosting
- Hand-off pack under your brand
- Written IP assignment
- License and account register
- Optional care plan under your brand
FIG 13 · Tech & tools
The tools behind the work
Proven, well-supported tools, chosen for your project and set up in accounts your business owns.
- Figma
- WordPress
- Gutenberg
- WooCommerce
- Shopify
- Webflow
- Next.js
- React
- TypeScript
- Tailwind CSS
- PHP
- Node.js
- Vercel
- Cloudflare
- GitHub
- Jira
- ClickUp
- Slack
FIG 14 · Who it’s for
White label builds for agencies that sell websites.
Marketing, SEO and design agencies in the US and the UK.
4 audiences
Marketing
Sell the website with the campaign.
Marketing and social agencies whose clients need a new site or landing pages before a campaign can launch.
- Landing pages per campaign
- Sites set up for conversion tracking
- Scope agreed per project
- Care plans you can resell
SEO
Fix the site, not just the rankings.
SEO agencies whose recommendations stall because the client’s site can’t be changed. We rebuild or fix it, and you keep the account.
- Technical SEO fixes shipped
- Migrations with redirects mapped
- Core Web Vitals work
- White label SEO under the same NDA
Design studios
Your designs, built true to the file.
Studios that design in-house and need a build team that respects the Figma file, the spacing and the motion.
- Build-only from your designs
- Design QA against your Figma
- Component libraries
- CMS your clients can edit
UK agencies
White label web development for UK agencies.
UK agencies work with our London client partner, with engineering in New Delhi. We write UK client copy in UK spelling and design data handling around UK GDPR.
- London client partner
- UK spelling and conventions
- UK GDPR-aware builds
- Fixed written quote in GBP
FIG 15 · Working with us from the USA and UK
Built in New Delhi. Run on your hours.
Every project gets a point of contact in New York or London and an engineering team in New Delhi. Here is how today’s working days line up, live.
New York
North America
--:--ET
New Delhi team Your working day- Shared working time
- ≈ 3 hours today
- New Delhi is
- 10.5 h ahead
- Live calls, your time
- 9 a.m. to 12 p.m. ET
London
UK & Europe
--:--UK
New Delhi team Your working day- Shared working time
- ≈ 4.5 hours today
- New Delhi is
- 5.5 h ahead
- Live calls, your time
- 9 a.m. to 1:30 p.m. UK
Three ways to work together
- 01
Fixed-scope project
A written scope, one fixed price and a dated plan. Suits websites, apps and MVPs.
- 02
Dedicated team
Designers and engineers on your roadmap every month, billed monthly.
- 03
White label
For US and UK agencies: our work, your brand, unbranded deliverables.
Every engagement
- Fixed quote in USD, GBP or INR after a free 30-minute call
- NDA before discovery. You own all code, designs and content
- A working demo every sprint, not status slides
- Reply within one business day, calls inside your hours
Book a call
Calls on ET or UK hours
FIG 16 · Pricing
Reseller margins: how agencies price white label work
We don’t publish prices, and we never set yours. For white label web design resellers, these are the two usual ways to price the work.
| Cost-plus pricing | Value-based pricing | |
|---|---|---|
| How it works | Take the partner’s fixed quote and add a margin for your management, risk and profit | Price on the value to the client, such as leads, sales or time saved, not on build cost |
| Best for | Repeatable builds with a clear scope | Projects with a measurable business outcome |
| Watch for | Under-pricing your own project management and QA time | Agreeing the outcome and how it is measured up front |
| What you need from us | A fixed written quote before you price | A clear scope you can sell against |
Whichever you use, price in your own account management, QA, revisions and the care plan after launch.
FIG 17 · Engagement
Engagement models for agency partners
Three ways to work with us. Every one starts with a mutual NDA and a written scope.
| Per project | Monthly hours block | Dedicated team | |
|---|---|---|---|
| How it works | A fixed written quote per website or app | A set number of hours a month across your projects | Designers and developers working only on your agency’s queue |
| Best for | Overflow work or a big one-off build | Steady small changes, care plans and landing pages | Agencies reselling builds every month |
| Planning | Scope agreed per project | Work queued in your board | Team shape agreed in your written scope |
| Commitment | Per project | Agreed in your written scope | Agreed in your written scope |
FIG 18 · Compare
White label vs outsourcing vs freelancers
| White label partner | Outsourcing | Freelancers | |
|---|---|---|---|
| Whose brand | Yours: the partner stays invisible | Usually the vendor’s, working for you | Varies by person |
| Who it suits | Agencies reselling to their own clients | Companies building for themselves | Small, well-defined tasks |
| Capacity | A team: design, build, QA and support | A team for your project | One person’s hours |
| NDA and IP | Mutual NDA and written IP assignment as standard | Usually in the contract | Check every contract |
| Continuity | Same partner across projects and care plans | Per engagement | Depends on availability |
FAQ
Frequently asked questions
Straight answers about White Label Web Development with Elgrith.
White label web development is when an outside team designs and builds websites or web apps that an agency sells to its clients as its own work. The partner works under NDA, inside the agency’s tools and on its staging domains, adds no credits, and hands the code and IP to the agency. The client only ever deals with the agency.
FIG 19 · Related
Keep exploring
White Label App Development
Apps your agency resells as its ownWebsite Design & Development
Fast, custom sites that convertWordPress Development
Custom themes, blocks & WooCommerceWebflow Development
Webflow builds, CMS & migrationsE-commerce Development
Shopify, Plus & headless storesWeb App Development
Portals, dashboards & internal toolsWebsite Maintenance
Updates, backups, security & uptime
Free 30-minute call
Your brand. Our build team.
Book a partner call. After a mutual NDA and a free call you get a written scope and a fixed quote for your first project, quoted to your agency.
Pick a day for your call
OpenPick a day. You'll choose a time in your own time zone on the next step.